Retail Management Retail Strategic Plan W22
General
- Undergraduate; 3rd year
- 50 learners; teams of 5
- 15 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1 projects wanted
- Anywhere
- Academic experience
- Startup, Social enterprise, Non profit, Small to medium enterprise, Sole proprietorship, Family owned, Incubator
- Retail, Apparel & fashion, Any, Cosmetics & beauty
Categories
Skills
Project timeline
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March 2, 2022Experience start
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March 8, 2022Project Scope Meeting
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April 12, 2022Experience end
Timeline
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March 2, 2022Experience start
-
March 8, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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April 12, 2022Experience end
Overview
- Details
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Is your organization in the retail industry? Would you like to gain a better understanding of how to enhance customer experiences both in and out of the physical store? In this project, student-consultants working in teams bring their knowledge of retail and services management as well as online retailing. The students can look at critical topics such as retail customer buying behaviour, merchandising, design and layout, retail pricing, promotion and customer loyalty. Upon completion of the project, you will receive a report.
- Learner skills
- Digital marketing, Competitive analysis, Business strategy, Marketing strategy, Research
- Deliverables
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The final project deliverables might include:
- A written report including their research, analysis, insights, and recommendations
Project Examples
Beginning in January, students in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.
Project activities might include but are not limited to:
- How has Covid 19 affected the retail experience and consumer buying behaviour.
- What is the new normal for the "retail experience"
- Discussing customer behaviour and its affect on retail strategy decisions.
- Recognizing the influence that location has on retailing.
- Exploring the types of merchandising decisions that must be made by retailers.
- Understanding the importance of store design and layout in retail strategies.
- Examining the approaches to retail pricing.
- Describing current retail promotion efforts and strategies.
- Assessing approaches to the treatment of retail employees.
- Discussing customer loyalty and strategies to influence loyalty.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide an opportunity for students to present their work and receive feedback.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.