Future Path, Inc. aims to broaden its reach by developing an international marketing plan to connect international students with U.S. colleges. The project focuses on identifying and targeting specific countries, chosen collaboratively with students, to ensure culturally relevant marketing strategies. The primary goal is to position Future Path as the leading platform for international students seeking educational opportunities in the U.S. Students will apply their classroom knowledge of international marketing, cultural analysis, and strategic planning to create a comprehensive plan. The project involves researching market trends, understanding cultural nuances, and developing tailored marketing strategies that resonate with diverse global audiences. This initiative will provide students with practical experience in crafting marketing plans that align with global expansion goals.

The project deliverables include a detailed international marketing plan that outlines strategies for engaging target countries. Students will present a report that includes market analysis, cultural insights, and specific marketing tactics. Additionally, a presentation summarizing the plan's key components and expected outcomes will be delivered. The deliverables will demonstrate the application of marketing theories and cultural understanding to real-world business challenges.