Global Expansion Marketing Strategy for Future Path

Future Path, Inc. aims to broaden its reach by developing an international marketing plan to connect international students with U.S. colleges. The project focuses on identifying and targeting specific countries, chosen collaboratively with students, to ensure culturally relevant marketing strategies. The primary goal is to position Future Path as the leading platform for international students seeking educational opportunities in the U.S. Students will apply their classroom knowledge of international marketing, cultural analysis, and strategic planning to create a comprehensive plan. The project involves researching market trends, understanding cultural nuances, and developing tailored marketing strategies that resonate with diverse global audiences. This initiative will provide students with practical experience in crafting marketing plans that align with global expansion goals.

Strategic Outreach to U.S. College Admissions: Building Bridges for Future Path

The objective of this project is to support Future Path's efforts in reaching U.S. college admissions offices by focusing on one key deliverable: developing a professional outreach toolkit. This project allows learners to apply research, communication, and content creation skills to craft materials such as email templates, presentation slides, and key messaging documents that colleges can use to better understand Future Path's value proposition.

Future Path Website Design

Future Path Inc. is a startup focused on revolutionizing the way international high school students connect with U.S. colleges and universities. Through its innovative matchmaking platform, Future Path bridges the gap by enabling students to create comprehensive multimedia profiles while providing colleges with tools to scout global talent more efficiently. The goal of this project is to design and develop a modern, engaging, and user-centric website that highlights Future Path’s mission and services. The website will: Clearly communicate Future Path's value proposition to students, parents, and colleges. Showcase key features such as: Student Profiles : Comprehensive portfolios including academic achievements, talents, extracurriculars, and multimedia showcases. College Profiles : Detailed, interactive profiles highlighting institutional programs, scholarships, and international student support. Matchmaking Engine : Advanced AI-driven tools that connect students with their best-fit colleges and vice versa. GPA Conversion Tools and Resources : Essential guides to simplify the U.S. admissions process for international students. Serve as a trusted resource for navigating U.S. higher education, providing clarity and confidence to users. By achieving these goals, the project will position Future Path as a global leader in international education matchmaking, attract its target audience, and support its mission to open doors to U.S. universities for students around the world.