
Project scope
Categories
Market research Product or service launch Marketing strategy Mobile app developmentSkills
marketing strategies blockchain target audience strategic marketing marketing channel data analysis marketing usability testing creativity user experience (ux)Truth or Err Education Blockchain Protocol is in the beta testing phase of its innovative education technology app. The project aims to leverage the insights and creativity of a small team of learners to test the app's functionality, user experience, and overall effectiveness. The primary goal is to identify any potential issues or areas for improvement within the app while simultaneously crafting a comprehensive marketing strategy to effectively promote the app to its target audience. The project will involve conducting user testing sessions, gathering feedback, analyzing data, and developing a strategic marketing plan. This project provides an excellent opportunity for learners to apply their classroom knowledge in real-world scenarios, focusing on both technical and marketing aspects of an educational technology product.
The project deliverables will include a detailed report on the findings from the beta testing phase, highlighting any bugs or user experience issues. Additionally, the team will develop a strategic marketing plan that outlines key marketing channels, target audience segments, and promotional tactics. The final deliverables will consist of:
- A comprehensive beta testing report with recommendations for improvements.
- A strategic marketing plan document.
- A presentation summarizing the findings and proposed marketing strategy.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
An educational blockchain app that allows students to instantaneously answer multiple-choice questions on any subject and receive valuable cryptocurrency as a reward.