Beta Testing and Marketing Strategy Development for EduTech App

Open
Truth or Err Education Blockchain Protocol
Durham, North Carolina, United States
Employer
(2)
3
Project
Academic experience
100 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Product or service launch Marketing strategy Mobile app development
Skills
marketing strategies blockchain target audience strategic marketing marketing channel data analysis marketing usability testing creativity user experience (ux)
Details

Truth or Err Education Blockchain Protocol is in the beta testing phase of its innovative education technology app. The project aims to leverage the insights and creativity of a small team of learners to test the app's functionality, user experience, and overall effectiveness. The primary goal is to identify any potential issues or areas for improvement within the app while simultaneously crafting a comprehensive marketing strategy to effectively promote the app to its target audience. The project will involve conducting user testing sessions, gathering feedback, analyzing data, and developing a strategic marketing plan. This project provides an excellent opportunity for learners to apply their classroom knowledge in real-world scenarios, focusing on both technical and marketing aspects of an educational technology product.

Deliverables

The project deliverables will include a detailed report on the findings from the beta testing phase, highlighting any bugs or user experience issues. Additionally, the team will develop a strategic marketing plan that outlines key marketing channels, target audience segments, and promotional tactics. The final deliverables will consist of:



- A comprehensive beta testing report with recommendations for improvements.


- A strategic marketing plan document.


- A presentation summarizing the findings and proposed marketing strategy.

Mentorship
Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

No poverty

About the company

Company
Durham, North Carolina, United States
2 - 10 employees
Education, Legal, Technology, Marketing & advertising, It & computing

An educational blockchain app that allows students to instantaneously answer multiple-choice questions on any subject and receive valuable cryptocurrency as a reward.