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Christine Boucher (Operating Name is Adhya Rose)
Saskatoon, Saskatchewan, Canada
Christine (Adhya preferred) Boucher
Owner, Bookkeeper, Systems Mentor
2
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Customer segmentation Lead generation Marketing strategy
Skills
business systems strategic marketing consulting marketing planning market trend market research
Details

Adhya Rose, a small business systems and streamlining consulting service, seeks to expand its client base by targeting businesses with over 10 employees and $1M+ in revenue. The project aims to develop a comprehensive market research report and strategic marketing plan. The goal is to identify the ideal client profile, uncover key industry opportunities, and devise effective outreach strategies. By analyzing market trends and competitor positioning, the project will provide insights into clear positioning and messaging. This will enable Adhya Rose to attract and convert high-value clients, ultimately enhancing its market presence and growth potential.

Deliverables

The project will deliver a detailed market research report and a strategic marketing plan. Key deliverables include:



- A comprehensive analysis of the ideal client profile.


- Identification of key industry opportunities.


- Development of effective outreach strategies.


- Clear positioning and messaging recommendations to attract high-value clients.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Decent work and economic growth

About the company

Company
Saskatoon, Saskatchewan, Canada
0 - 1 employees
Business & management
Representation
Indigenous-Owned Women-Owned Disabled-Owned Small Business Family-Owned
+ 1

Our business helps mission-driven entrepreneurs streamline their operations, increase efficiency, and create sustainable growth through personalized coaching, automation, and systems implementation. We empower changemakers to integrate technology, optimize processes, and cultivate a balanced work-life dynamic, enabling them to scale their businesses while staying true to their core values and purpose. Through our work, we support entrepreneurs in creating systems that enhance productivity, reduce burnout, and amplify their positive impact on the world.