Project scope
Categories
Data analysis Market research Competitive analysis Marketing strategySkills
No skills listedTree World Plant Care Products, Inc. seeks to enhance its market position by understanding the competitive landscape of deer and rabbit repellents in the United States and Canada. The project involves conducting a detailed competitor analysis focusing on formulation types, ingredients, application rates, sizing, and pricing for both commercial and home applications. The goal is to identify key competitors, understand their product offerings, and evaluate their market strategies. This analysis will help Tree World Plant Care Products, Inc. refine its product development and marketing strategies. The project will require students to apply their knowledge of market research, data analysis, and strategic planning. By the end of the project, students will gain insights into the competitive dynamics of the repellent market and provide actionable recommendations for Tree World Plant Care Products, Inc.
The project deliverables include a comprehensive report detailing the findings of the competitor analysis. This report should include a comparative table of competitor products, highlighting formulation types, ingredients, application rates, sizing, and pricing. Additionally, a presentation summarizing key insights and strategic recommendations for Tree World Plant Care Products, Inc. will be required. The deliverables should provide a clear understanding of the competitive landscape and actionable insights for the company.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
First and foremost, Tree World is a family-first company. We take care of our people and make sure they know we have their backs when it comes to dealing with life’s curveballs. We’ve always been committed to providing our customers earth-friendly, plant protection products, thereby helping preserve the planet for future generations.
Claude Boisvert, our president, got Tree World started in 1988, providing corporate clients with tree seedlings used in sales and marketing promotions. While at a Swedish forestry trade show in 1991, he obtained the marketing rights for a Swedish animal repellent: Plantskydd (pronounced “plant-skid” and means “plant protection”), which is now made by our production partners in the USA and sold throughout the US and Canada to protect: gardens, crops, nurseries, woodlots, tree plantations and riparian areas.
Today, Tree World is focused exclusively on providing safe and effective plant protection solutions.