SoulShine Studios is a wellness-focused community offering yoga, mindfulness, and creative experiences that inspire personal growth and connection. Our goal is to expand our reach and deepen engagement with our community by refreshing our marketing, enhancing our digital presence, and exploring innovative tools that align with our mission.

We want students to help us build a human-centered marketing strategy and digital presence that reflects our values, attracts new community members, and fosters deeper engagement.

This will involve several different steps for the students, including:

• Familiarizing themselves with SoulShine’s history, brand values, and current marketing goals and strategies.
• Auditing our current social media presence, website, and marketing assets.
• Recommending new digital channels and marketing strategies tailored to our ideal audience.
• Identifying AI tools and technology to improve engagement and streamline operations.
• Exploring how we might enhance storytelling across platforms.

BONUS STEPS INCLDE:

• Offering guidance on website and user experience improvements.
• Proposing creative campaign concepts or digital event ideas (e.g. for a retreat, fundraiser, or seasonal series).

By the end of the project, students should demonstrate:

• Familiarity with SoulShine’s current marketing strategy and brand story
• Understanding of our customer base and community values
• Clear, actionable recommendations for:
• Social media growth and engagement
• Marketing campaign strategy
• Website enhancements
• Use of AI or digital tools
• Ideal promotion platforms
• Bonus: A concept for a themed campaign, event, or initiative aligned with SoulShine’s mission

Final deliverables should include:

• A final report or slide presentation summarizing research, insights, and recommendations
• Optional creative samples (social media posts, mockups, content calendar, etc.)
• Actionable next steps for SoulShine Studios

How will you support learners in completing the project?

Students will connect directly with the owner(s) of SoulShine Studios for mentorship and collaboration. We will be available throughout the project to provide:

• Insight into our offerings, values, and community
• Access to our current marketing strategies and platforms
• Feedback on ideas, creative concepts, and research
• Ongoing communication to support student progress and learning