Strategic Market Research and Marketing Plan for Adhya Rose

Adhya Rose, a small business systems and streamlining consulting service, seeks to expand its client base by targeting businesses with over 10 employees and $1M+ in revenue. The project aims to develop a comprehensive market research report and strategic marketing plan. The goal is to identify the ideal client profile, uncover key industry opportunities, and devise effective outreach strategies. By analyzing market trends and competitor positioning, the project will provide insights into clear positioning and messaging. This will enable Adhya Rose to attract and convert high-value clients, ultimately enhancing its market presence and growth potential.

Business Process Automation for Christine Boucher

Christine Boucher seeks to streamline and automate her business operations by integrating and optimizing various software tools. The goal is to create a cohesive system that minimizes manual intervention and maximizes efficiency, using as few software platforms as possible. This project will focus on evaluating the current use of tools such as Airtable, Make.com, QBO, Google Workspace, Calendly, and Clickup, among others. The team will identify redundancies and opportunities for automation, ensuring that all business processes are seamlessly connected. The challenge is to maintain or improve current functionality while reducing the number of software applications in use. This project provides learners with an opportunity to apply their knowledge of business process analysis, software integration, and automation.