Hineni Jewelry, an emerging lifestyle brand, seeks to refine its social media presence to better engage its audience and foster follower growth. The current social media strategy requires a thorough evaluation to identify strengths and areas for improvement. This project involves analyzing existing social media platforms, assessing engagement metrics, and benchmarking against competitors. The goal is to develop a comprehensive content strategy that incorporates best practices and emerging trends in digital marketing. By focusing on data-driven insights, the project aims to enhance Hineni Jewelry's online visibility and brand engagement. This initiative offers learners the opportunity to apply classroom knowledge in digital marketing strategy, competitive analysis, and content optimization, providing hands-on experience in a real-world setting.

The student will have the opportunity to apply classroom knowledge to analyze current social media metrics and devise their own campaign and strategy from start to finish. The project will end with a summary of findings from the campaign that showcases all of the ways in which they’ve used their expertise to drive growth for Hineni.