This project aims to leverage the data and insights gathered from the initial social media campaign to develop comprehensive, actionable marketing strategies for Where.a.bouts. Students will conduct in-depth market research, analyze consumer behavior, and formulate data-driven recommendations to drive business growth and market expansion.

1. Project Goals:

Goal 1: Market Research & Consumer Behavior Analysis:Tasks:Analyze the data collected from the previous social media campaign to identify key trends and insights.

• Conduct competitive analysis of similar shopping platforms and e-commerce solutions.
• Perform qualitative and quantitative research to understand shopper and small business owner needs and preferences.
• Identify potential market segments and target audiences for expansion.
• Deliverables:A comprehensive market analysis report detailing market trends, competitor analysis, and consumer behavior insights.
• A detailed report outlining target audience segmentation and profiling.

Goal 2: Strategic Marketing Plan Development:Tasks:Develop a go-to-market strategy for expanding Where.a.bouts' reach to new markets.

• Create innovative marketing campaign concepts to drive brand awareness and user acquisition.
• Analyze potential new distribution channels, including e-commerce partnerships and direct-to-consumer models.
• Identify and develop potential business development strategies, including strategic partnerships.
• Deliverables:A comprehensive go-to-market strategy document.
• A detailed marketing campaign proposal, including creative concepts and implementation plans.
• A report outlining new channel distribution strategies, including feasibility analysis and recommendations.
• A business development strategy report, including potential partnerships and revenue stream analysis.

Goal 3: Digital Presence Optimization:Tasks:Conduct a social media listening analysis to assess brand sentiment and engagement trends.

• Analyze website UX, SEO performance, and content effectiveness.
• Develop recommendations for optimizing social media strategies and website performance.
• Deliverables:A social media optimization strategy report, including insights from social listening and recommendations for improvement.
• A website optimization report, including UX analysis, SEO recommendations, and content strategy improvements.

Goal 4: Presentation & Recommendations:Tasks:Compile all research findings and strategic recommendations into a professional presentation.

• Present the findings and recommendations to the Where.a.bouts team.
• Prepare a document that contains all the research and recomendations.
• Deliverables:A professional presentation showcasing the project's findings and strategic recommendations.
• A complete document including all research and actionable recommendations.

• Market Analysis Report: A detailed report on market trends, competitor analysis, and consumer behavior.
• Target Audience Segmentation & Profiling: A document defining key target audiences and their characteristics.
• Go-to-Market Strategy Document: A comprehensive plan for expanding Where.a.bouts' market reach.
• Marketing Campaign Proposal: Creative campaign concepts and implementation strategies.
• New Channel Distribution Strategies Report: Analysis and recommendations for expanding into new sales channels.
• Business Development Strategy Report: Identification of strategic partnerships and revenue stream opportunities.
• Social Media Optimization Strategy Report: Insights from social listening and recommendations for improvement.
• Website Optimization Report: UX analysis, SEO recommendations, and content strategy improvements.
• Final Project Presentation: A professional presentation summarizing the project's findings and recommendations.
• Complete recomendations document: A document containing all research and recomendations.