Vivid Illusion Creative Studios Inc. seeks to expand its market presence by developing a comprehensive marketing strategy aimed at introducing its products to the wholesale market. The goal is to create a strategic plan that effectively bridges the gap between advertising efforts and direct sales conversions. The project will focus on understanding the target wholesale market, identifying key distribution channels, and crafting compelling marketing messages that resonate with potential buyers. Learners will apply their classroom knowledge of marketing principles, consumer behavior, and sales strategies to develop a cohesive plan. The project will involve conducting market research, analyzing competitors, and proposing actionable strategies that align with Vivid Illusion's brand identity and business objectives.

The deliverables for this project will include a detailed marketing strategy document outlining the approach to entering the wholesale market. This will encompass a market analysis report, a list of recommended distribution channels, and a set of advertising strategies designed to enhance sales conversions. Additionally, learners will provide a presentation summarizing their findings and recommendations, ensuring that the strategy is practical and actionable for Vivid Illusion Creative Studios Inc.