Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
As a B2C company, we have a primary focus of creating relevant products for our consumer. With this in mind, we are considering new products to add to our existing line. When we created our original offering, we had a consumer in mind and marketed accordingly. We believe our market might be changing and we need help proving this. This knowledge will aid in a new approach to marketing, especially for our new product. Our specific need is determine what competitors are also playing in this landscape and what our target market’s perception is of these competing brands/products. This information will help us determine what key messaging will resonate with our target buyer.
We would like to understand our customer base through surveys and conversations with our present and future consumer to gather insights into buying behaviors, expectations, and experiences with us and our competitors.
- What tasks will learners need to complete to achieve the project goal?
-
Successful outcomes include a market research report, informed by primary data collection. This data should inform a final report that outlines key messaging that our consumers have come to know, want and expect based on the current landscape.
- What is the main goal for this project?
-
As a B2C company, we have a primary focus of creating relevant products for our consumer. With this in mind, we are considering new products to add to our existing line. When we created our original offering, we had a consumer in mind and marketed accordingly. We believe our market might be changing and we need help proving this. This knowledge will aid in a new approach to marketing, especially for our new product. Our specific need is determine what competitors are also playing in this landscape and what our target market’s perception is of these competing brands/products. This information will help us determine what key messaging will resonate with our target buyer.
We would like to understand our customer base through surveys and conversations with our present and future consumer to gather insights into buying behaviors, expectations, and experiences with us and our competitors.
- What tasks will learners need to complete to achieve the project goal?
-
Successful outcomes include a market research report, informed by primary data collection. This data should inform a final report that outlines key messaging that our consumers have come to know, want and expect based on the current landscape.
- How will you support learners in completing the project?
-
Students will connect directly with the employer for mentorship and supervision throughout the project.
Employer will provide initial parameters for desired outcome, guidance during the project, and follow-up feedback upon completion.
- What skills or technologies will help learners to complete the project?
-
Students should be familiar with (or at least be willing to learn):
- data collection
- surveys
- market research
- report building
Supported causes
About the company
- https://www.servantmindedleadership.com
- 2 - 10 employees
- Business & management, Human resources & recruitment, Business services, Events services
SML Consultive is the global leader in front-line leadership development.
Providing dynamic and engaging leadership tools for leaders who actively work with staff, SML empowers effective engagement with internal clients, fostering a culture of collaboration and impact that facilitates increased employee retention and customer satisfaction.
Our real-world solutions are customized to meet the unique needs of the individuals and organizations we serve, ensuring dynamic impact and the opportunity for leaders to leave a legacy that changes the world—starting with the team and organization they are serving.