Changing Market Analysis

As a B2C company, we have a primary focus of creating relevant products for our consumer. With this in mind, we are considering new products to add to our existing line. When we created our original offering, we had a consumer in mind and marketed accordingly. We believe our market might be changing and we need help proving this. This knowledge will aid in a new approach to marketing, especially for our new product. Our specific need is determine what competitors are also playing in this landscape and what our target market’s perception is of these competing brands/products. This information will help us determine what key messaging will resonate with our target buyer. We would like to understand our customer base through surveys and conversations with our present and future consumer to gather insights into buying behaviors, expectations, and experiences with us and our competitors.

Animated Video Creation

Our company is exploring new ways of sharing our services through social media and click-though engagementWe would like to collaborate with students to create an animated video series that explains our services. These videos will be displayed on our website and shared by email.This will involve several different steps for the students, including:Familiarizing themselves with our company’s target market, brand guidelines, and products and services.Developing a storyboard and animating scenes for the video.Selecting suitable background music.Bonus steps in the process would also include:Combining visual and auditory elements to create a finalized video.Recommending ideas for future marketing videos.