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DansFarmaroot
Toronto, Ontario, Canada
DK
Owner
(16)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Advertising Market expansion Product or service launch Sales strategy Marketing strategy
Project scope
What is the main goal for this project?

The main goal of this project is to create an AI generated social media marketing strategy for DFEnergy, an award winning Canadian healthy ginseng energy shot launching January 2024 in Canada, U.S.A and China. This will involve several different steps for the students, including:


The primary objective of this 14-week capstone course is to equip University marketing students with advanced skills and strategic insights in leveraging AI for the development and execution of a comprehensive social media marketing strategy.




- Analyzing our existing dataset of users, products, and reviews.




- Developing an AI-powered social media marketing strategy.




- Optimizing the AI-powered strategy for maximum efficiency.




- Researching other variables that can improve the quality of the AI-generated strategy.




- Accounting for additional variables in the AI-generated strategy.




- Testing the developed strategy and making improvements based on additional data.




The focal point is the launch of Canadian made and award winning healthy nutrceutical DFEnergy to a global online market place, DFEnergy was awarded Canada's most innovative health product and DansFarmaroot ultimate goal with this co-op assignment is to create a data-driven, innovative, and impactful marketing campaign.

What tasks will learners need to complete to achieve the project goal?

Learners will be addressing the challenge of effectively integrating artificial intelligence into every facet of the marketing process, from market analysis to content creation and campaign optimization.


The students will work with DansFarmaroot to help integrate and leverage AI tools to navigate social media marketing, ensuring the successful launch of DFEnergy. This includes Linkedin, YouTube Shorts, Instagram, FaceBook, Tik Tok and Discord


By the end of this co-op programme, learners are expected to achieve the following outcomes:


AI Integration Proficiency:

Gain a comprehensive understanding of how AI technologies can be seamlessly integrated into marketing strategies, allowing for more precise targeting and strategic decision-making.

Strategic Marketing Insights:

Develop the ability to extract actionable insights from AI-generated analytics, guiding the creation of a strategically sound social media marketing campaign.

Innovative Content Creation:

Acquire skills in crafting innovative and engaging content with the assistance of AI tools, ensuring that the marketing campaign for DFEnergy stands out in the competitive digital landscape.

Effective Influencer Collaboration:

Learn to identify, evaluate, and collaborate with influencers using AI-driven metrics, enhancing the effectiveness of influencer marketing in the campaign.

Data-Driven Campaign Planning:

Master the art of data-driven decision-making in the planning and execution of marketing campaigns, optimizing strategies for maximum impact.

Real-time Analytics Interpretation:

Understand how to interpret real-time analytics data to assess campaign performance, enabling learners to make informed adjustments and optimize outcomes. Students will have access to our database and all materials needed to achieve the data required.

Collaborative and Reflective Skills:

Cultivate collaboration skills through group projects, fostering teamwork and collective problem-solving. Encourage reflective thinking on the integration of AI in marketing practices.


How will you support learners in completing the project?

Provide Comprehensive Information:

  • Share detailed information about DFEnergy, including its formulation, benefits, and market positioning.
  • Offer insights into the company's mission, vision, and values.

Engage with Students:

  • Participate in sessions or webinars where students can interact with key stakeholders within DansFarmaRoot.
  • Be available for Q&A sessions to address students' queries and provide real-world perspectives.

Data Sharing:

  • Share relevant data related to past financial performance, market research, and sales projections.
  • Provide access to any existing reports or studies that can aid students in their analysis.

Access to Decision-Makers:

  • Arrange virtual or in-person meetings with decision-makers within DansFarmaRoot.
  • Allow students to interview key personnel for a deeper understanding of the company's goals.

Branding Support:

  • Share branding guidelines and materials that students can use for creating marketing and branding strategies.
  • Offer feedback on proposed branding initiatives.

Networking Opportunities:

  • Facilitate connections with professionals in the industry, potential investors, or mentors who can provide valuable insights.
  • Encourage participation in relevant industry events or conferences.

Communication: Students will have 7 day a week access to the owner, founder Daniel Kaye.

Mentorship

  • Offer mentorship opportunities by connecting students with experienced professionals within DansFarmaRoot for guidance and insights.

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What skills or technologies will help learners to complete the project?

Data Analysis and Interpretation:

Skill: Proficiency in interpreting data analytics.

Importance: Essential for making data-driven decisions throughout the marketing strategy development and optimization process.

Content Creation and Copywriting:

Skill: Creative content creation and effective copywriting.

Importance: Vital for developing engaging and persuasive content for social media platforms.

AI Integration Skills:

Skill: Ability to integrate AI technologies into marketing strategies.

Importance: Critical for utilizing AI tools for market analysis, content generation, and campaign optimization.

Digital Marketing Expertise:

Skill: Understanding of digital marketing principles.

Importance: Fundamental for crafting effective and cohesive digital marketing campaigns.

Collaboration and Teamwork:

Skill: Collaborative and teamwork skills.

Importance: Essential for working effectively in group projects, reflecting real-world marketing team dynamics.

Presentation Skills:

Skill: Proficient presentation skills.

Importance: Necessary for effectively communicating strategies and insights to a professional audience.

Technologies:

Python for Data Analytics:

Technology: Python programming language and associated libraries (e.g., Pandas, NumPy).

Importance: Python is widely used for data analysis tasks, and familiarity with these libraries is valuable for interpreting marketing data.

AI Tools and Platforms:

Technology: Various AI tools and platforms for marketing (e.g., Google AI, IBM Watson).

Importance: Understanding how to use AI tools is crucial for market analysis, content generation, and campaign optimization.

Social Media Analytics Tools:

Technology: Social media analytics tools (e.g., Sprout Social, Hootsuite).

Importance: These tools help in monitoring and analyzing social media performance, providing insights for strategy refinement.

Content Creation Tools:

Technology: Graphic design tools (e.g., Adobe Creative Cloud, Canva).

Importance: Important for creating visually appealing and shareable content for social media platforms.

Collaboration Platforms:

Technology: Collaboration tools (e.g., Slack, Microsoft Teams).

Importance: Essential for effective communication and collaboration within group projects.

Presentation Software:

Technology: Presentation software (e.g., PowerPoint, Google Slides).

Importance: Necessary for creating and delivering professional presentations.


Supported causes
Good health and well-being
About the company
  • https://DansFarmaroot.com
  • 2 - 10 employees
  • Consumer goods & services, Food & beverage, Marketing & advertising, Sales, Trade & international business

We are an exciting new Canadian health and wellness brand. We have exclusive access to Canada's largest supply to one of the worlds most potent adaptogens, that helps fight both internal and physical stress, Canadian Ginseng. We are targeting the following markets in 2024, Canada, US and China through TMall and Alibaba.

Our first product, DFEnergy is the ultimate HEALTHY, CLEAN ENERGY SHOT: Our award wining DFEnergy helps your body fight mental and physical stressors we all face, all while providing sustainable energy throughout your busy day.

Pure simple healthy shot which contains the most innovative combination of power plants including ginseng, Ginkgo Biloba, a full spectrum of Vitamin B’s, L-

DFenergy helps boost your energy levels during the day and helps with athletic performance, recovery and concentration while at work or school.

Just like the name implies, adaptogens help you adapt to various forms of stress. “normalize” many of the body’s processes and help keep the body in homeostasis.

Ginseng’s active ingredient is ginsenoside known to boost energy, regulate blood sugar levels, promote immunity and improve focus. 

Ginseng has been used for centuries in Traditional Chinese medicine and Native North American indigenous cultures to boost energy, regulate blood sugar levels, promote immunity, improve focus and improve sexual performance.

Our company:

We have exclusive access to the worlds best Canadian ginseng farm as well one of Canada's top R&D and nutraceutical manufactures. A perfect combination of farm and science.
 
With our ginseng roots, we produce ginseng powder, ginseng soft gel capsules and ginseng liquid sachets under our brand name “Dansfarmaroot” brand,
 
We manufacture the processed products at Nutralab which is cGMP, USFDA and Health Canada approved and also manufactures for some of Canada’s largest retailers.
 
Our DFEnergy liquid sachets won “Top 10” new products, the first place awarded by the voting board of Grocery Canada in 2022.
 
Students, we are excited for you to help us grow and join us on our journey of spreading the word on health and wellness through DansFarmaroot ginseng products. A proudly Canadian company.