Branding, Marketing strategy, Target market analysis

Project goal is to strategically position DansFarmaRoot's DFEnergy sachets as the premier healthyenergy solution for health enthusiasts, students, athletes , e sport gamers. and anyone who wants to consume a healthy energy drink, with ginseng as its main ingredient, no caffeine and no sugar. Leverage innovative branding and marketing strategies to cultivate a vibrant and dynamic brand personality, emphasizing the natural benefits of Canadian ginseng. The objective is to boost brand recognition, engage effectively with our target market, and ultimately drive increased sales by highlighting DFEnergy's unique qualities within the competitive energy drink market.

Social Media Content Creation for NEW PRODUCT RELEASE DFEnergy

The goal of this project is to create social media content for Pan X Corp's new product launch of DFEnergy, a healthy ginseng nutraceutical. The content should be creative, innovative, and engaging for Instagram, Tik Tok, Facebook, and YouTube. This will involve several different steps for the students, including:- Researching the product and the target market.- Developing content ideas for each platform.- Creating content in the form of pictures and videos.- Optimizing content for each platform.- Testing the content to measure engagement.- Analyzing the results and making improvements.

Crowdfunding and Capital Sourcing Co-op Program for nutraceutical new product launch

To cultivate entrepreneurial skills, strategic thinking, and hands-on experience by actively participating in the crowdfunding and capital sourcing campaign for the award-winning Canadian nutraceutical, DFEnergy. Students will gain insights into the world of product launch, contribute to the success of a cutting-edge nutraceutical, and develop a comprehensive understanding of the crowdfunding process from inception to execution. The project is a real life crowdfunding campaign starting Jan 2024 with Indiegogoo.Through this co-op program, students will bridge academia with real-world challenges, fostering innovation, teamwork, and an entrepreneurial mindset for future success

Navigating Private Markets: Investments, Private Equity, and Crowdfunding

The goal of the project is to devise strategic recommendations for securing seed capital. This capital infusion is pivotal in fueling DFEnergy's expansion ambitions, amplifying its visibility, and unlocking unprecedented sales growth both at home and on the global stage. This isn't just a project; it's an opportunity to shape the future of an award-winning brand and contribute to the success story of DansFarmaRoot.