Social Media/Content creation for DansFarmaRoot, Canadian nutraceutical farm to table award winning company.

Week 1-2: Week 1: Getting to know DansFarmaroot and DFEnergy -  I will be more than happy to meet the students the first Day of the assignmentOverview of DansFarmaRoot and their new product, DFEnergy.Explanation of the target audience: international e-sport gamers.Week 2: Company Deep DiveDetailed discussion about DansFarmaRoot's mission, values, and market positioning.Introduction to the DFEnergy product specifications.Overview of the competitive landscape in the energy drink market.Week 3-5: Market Research and AnalysisWeek 3: Target Audience AnalysisUnderstanding the behavior, preferences, and demographics of international e-sport gamers.Identifying key platforms they use, focusing on TikTok and Discord.Week 4: Competitor AnalysisIn-depth analysis of competitors in the energy drink market.Identify strengths, weaknesses, opportunities, and threats.Week 5: SWOT AnalysisStudents perform a SWOT analysis for DFEnergy.Identify unique selling propositions.Week 6-8: Social Media Strategy DevelopmentWeek 6: TikTok StrategyUnderstanding TikTok trends.Developing a content strategy for TikTok to engage e-sport gamers.Week 7: Discord EngagementUnderstanding the dynamics of Discord.Developing strategies for community engagement on Discord.Week 8: Integrated Social Media PlanCreating an integrated plan for TikTok and Discord.  Focusing on cross-promotion and consistency in messaging.Week 9-11: Campaign ImplementationWeek 9: Content CreationStudents start creating content for TikTok and Discord.Ensure the content aligns with DFEnergy's brand image.Week 10: Influencer CollaborationsIdentifying and reaching out to influencers in the gaming community.Planning collaborations and partnerships.Week 11: Campaign LaunchLaunching the social media campaign on TikTok and Discord.Monitoring initial responses and engagement.Week 12-14: Evaluation and RefinementWeek 12: Analytics and MetricsIntroduction to social media analytics tools.Students analyze campaign performance.Week 13: Feedback and RefinementCollecting feedback from the target audience.Identifying areas for improvement and refinement.Week 14: Final PresentationStudents present their detailed business plan, including strategies, results, and lessons learned.Q&A and feedback session.

AI Generated Social Media Marketing Strategy for DFEnergy

The main goal of this project is to create an AI generated social media marketing strategy for DFEnergy, an award winning Canadian healthy ginseng energy shot launching January 2024 in Canada, U.S.A and China. This will involve several different steps for the students, including:The primary objective of this 14-week capstone course is to equip University marketing students with advanced skills and strategic insights in leveraging AI for the development and execution of a comprehensive social media marketing strategy.- Analyzing our existing dataset of users, products, and reviews.- Developing an AI-powered social media marketing strategy.- Optimizing the AI-powered strategy for maximum efficiency.- Researching other variables that can improve the quality of the AI-generated strategy.- Accounting for additional variables in the AI-generated strategy.- Testing the developed strategy and making improvements based on additional data.The focal point is the launch of Canadian made and award winning healthy nutrceutical DFEnergy to a global online market place, DFEnergy was awarded Canada's most innovative health product and DansFarmaroot ultimate goal with this co-op assignment is to create a data-driven, innovative, and impactful marketing campaign.

DansFarmaroot Social Media Campaign Strategy

The main goal for this project is to create a comprehensive social media campaign strategy for Pan X Corp's Canadian Ginseng Nutraceutical company, DansFarmaroot. This will involve several different steps for the students, including:- Researching the target market and competitors of DansFarmaroot.- Developing a social media strategy that is tailored to the target market.- Creating a content calendar for the social media campaign.- Developing creative content for the social media campaign.- Implementing the social media campaign and tracking its success.

Navigating Private Markets: Investments, Private Equity, and Crowdfunding

The goal of the project is to devise strategic recommendations for securing seed capital. This capital infusion is pivotal in fueling DFEnergy's expansion ambitions, amplifying its visibility, and unlocking unprecedented sales growth both at home and on the global stage. This isn't just a project; it's an opportunity to shape the future of an award-winning brand and contribute to the success story of DansFarmaRoot.