Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a social media campaign strategy to increase downloads of Fish Bladder Games' physical activity mobile gaming app, made for kids. This will involve several different steps for the students, including:
- Conducting market research to understand the target audience for the app.
- Developing engaging content for social media platforms that promotes the app's benefits and features.
- Creating a posting schedule and plan for social media content distribution.
- Analyzing the performance of the social media campaign and making adjustments based on the data.
- What tasks will learners need to complete to achieve the project goal?
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By the end of the project, students should complete the following list of activities:
- A detailed market research report outlining the target audience and their preferences.
- A social media content calendar with engaging posts promoting the app.
- An analysis report of the social media campaign's performance with recommendations for improvements.
Final deliverables:
- A comprehensive social media campaign strategy document.
- Engaging social media content for the app.
- Analysis report with performance metrics and recommendations.
- What is the main goal for this project?
-
The main goal for the project is to create a social media campaign strategy to increase downloads of Fish Bladder Games' physical activity mobile gaming app, made for kids. This will involve several different steps for the students, including:
- Conducting market research to understand the target audience for the app.
- Developing engaging content for social media platforms that promotes the app's benefits and features.
- Creating a posting schedule and plan for social media content distribution.
- Analyzing the performance of the social media campaign and making adjustments based on the data.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A detailed market research report outlining the target audience and their preferences.
- A social media content calendar with engaging posts promoting the app.
- An analysis report of the social media campaign's performance with recommendations for improvements.
Final deliverables:
- A comprehensive social media campaign strategy document.
- Engaging social media content for the app.
- Analysis report with performance metrics and recommendations.
- How will you support learners in completing the project?
-
To support learners in developing a social media strategy aimed at boosting app downloads, we'll provide comprehensive access to our company's resources and establish direct lines of communication with our key decision-makers. Learners will have the opportunity to dive deep into our repository of market research, user data, and branding materials to inform their strategy. Additionally, they'll be able to engage in regular, direct discussions with our leadership team and key stakeholders, gaining valuable insights and feedback to refine their approach. This open access ensures that learners are not only well-equipped with the necessary tools and information but also aligned with our company's vision and objectives, enabling them to craft a strategy that truly resonates with our target audience and drives our app's success.
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Market research and analysis.
- Content creation and social media management.
- Data analysis and performance tracking.
- Digital marketing and advertising.
Nice to haves for students include:
- Graphic design skills for creating visual content.
- Experience with social media analytics tools.
Supported causes
About the company
- https://fishbladder.games
- 0 - 1 employees
- Education, Entertainment, Sports & fitness, Technology
Fish Bladder Games is a company that makes fun and interactive games to help kids and others get more active. We believe that exercise should be enjoyable, so we create games that turn physical activity into a fun experience.