Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Our company has been serving customers since 2019. We want to explore new ways of sharing our products and services through social media.
We would like to collaborate with students to create an animated video that explains our services. This video will serve as a key component of the firm's digital marketing efforts, featured on the website and distributed via email to potential clients.
This will involve several different steps for the students, including:
Company and Market Orientation:
- Begin with an immersive introduction to Aspire CPA, focusing on the firm's history, mission, core values, and the breadth of services offered, including accounting, tax, and advisory services.
- Conduct research to understand Aspire CPA's target market, including small businesses and professional clients, to tailor the video content to their interests and needs.
Brand Guidelines Review:
- Review Aspire CPA's brand guidelines to ensure consistency in visual elements, tone, and messaging throughout the video. This includes logo usage, color schemes, typography, and overall brand persona.
Storyboard Development:
- Collaborate in teams to brainstorm and develop a storyboard that outlines the video narrative. This narrative should highlight Aspire CPA's unique selling propositions and how its services address the specific needs of its target audience.
- Each scene should be meticulously planned, including visual elements, text overlays, and key messages.
Script Writing:
- Craft a compelling script that complements the visual storyboard, ensuring that the narration is engaging, informative, and aligned with Aspire CPA's brand voice.
Animation and Scene Creation:
- Utilize animation software and tools to bring the storyboard to life. This involves designing characters, backgrounds, and animations that resonate with the target audience and reflect the professional nature of Aspire CPA's services.
Background Music Selection:
- Select background music that enhances the video's appeal without overshadowing the message. The music should be consistent with the brand's tone and the video's pace.
Voice-Over Recording:
- Record a professional voice-over that aligns with the script and complements the visual storytelling. The voice-over should be clear, engaging, and reflective of Aspire CPA's brand values.
Bonus steps in the process would also include:
- Combining visual and auditory elements to create a finalized video.
- Recommending ideas for future marketing videos.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
Company and Market Orientation:
- Begin with an immersive introduction to Aspire CPA, focusing on the firm's history, mission, core values, and the breadth of services offered, including accounting, tax, and advisory services.
- Conduct research to understand Aspire CPA's target market, including small businesses and professional clients, to tailor the video content to their interests and needs.
Brand Guidelines Review:
- Review Aspire CPA's brand guidelines to ensure consistency in visual elements, tone, and messaging throughout the video. This includes logo usage, color schemes, typography, and overall brand persona.
Storyboard Development:
- Collaborate in teams to brainstorm and develop a storyboard that outlines the video narrative. This narrative should highlight Aspire CPA's unique selling propositions and how its services address the specific needs of its target audience.
- Each scene should be meticulously planned, including visual elements, text overlays, and key messages.
Script Writing:
- Craft a compelling script that complements the visual storyboard, ensuring that the narration is engaging, informative, and aligned with Aspire CPA's brand voice.
Animation and Scene Creation:
- Utilize animation software and tools to bring the storyboard to life. This involves designing characters, backgrounds, and animations that resonate with the target audience and reflect the professional nature of Aspire CPA's services.
Background Music Selection:
- Select background music that enhances the video's appeal without overshadowing the message. The music should be consistent with the brand's tone and the video's pace.
Voice-Over Recording:
- Record a professional voice-over that aligns with the script and complements the visual storytelling. The voice-over should be clear, engaging, and reflective of Aspire CPA's brand values.
Expected Outcomes:
- A professionally animated video that effectively introduces Aspire CPA's services to its target audience, ready for deployment on the company's website and email marketing channels.
- A set of recommendations for future video marketing initiatives, informed by the creative and production process of this project.
- What is the main goal for this project?
-
Our company has been serving customers since 2019. We want to explore new ways of sharing our products and services through social media.
We would like to collaborate with students to create an animated video that explains our services. This video will serve as a key component of the firm's digital marketing efforts, featured on the website and distributed via email to potential clients.
This will involve several different steps for the students, including:
Company and Market Orientation:
- Begin with an immersive introduction to Aspire CPA, focusing on the firm's history, mission, core values, and the breadth of services offered, including accounting, tax, and advisory services.
- Conduct research to understand Aspire CPA's target market, including small businesses and professional clients, to tailor the video content to their interests and needs.
Brand Guidelines Review:
- Review Aspire CPA's brand guidelines to ensure consistency in visual elements, tone, and messaging throughout the video. This includes logo usage, color schemes, typography, and overall brand persona.
Storyboard Development:
- Collaborate in teams to brainstorm and develop a storyboard that outlines the video narrative. This narrative should highlight Aspire CPA's unique selling propositions and how its services address the specific needs of its target audience.
- Each scene should be meticulously planned, including visual elements, text overlays, and key messages.
Script Writing:
- Craft a compelling script that complements the visual storyboard, ensuring that the narration is engaging, informative, and aligned with Aspire CPA's brand voice.
Animation and Scene Creation:
- Utilize animation software and tools to bring the storyboard to life. This involves designing characters, backgrounds, and animations that resonate with the target audience and reflect the professional nature of Aspire CPA's services.
Background Music Selection:
- Select background music that enhances the video's appeal without overshadowing the message. The music should be consistent with the brand's tone and the video's pace.
Voice-Over Recording:
- Record a professional voice-over that aligns with the script and complements the visual storytelling. The voice-over should be clear, engaging, and reflective of Aspire CPA's brand values.
Bonus steps in the process would also include:
- Combining visual and auditory elements to create a finalized video.
- Recommending ideas for future marketing videos.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
Company and Market Orientation:
- Begin with an immersive introduction to Aspire CPA, focusing on the firm's history, mission, core values, and the breadth of services offered, including accounting, tax, and advisory services.
- Conduct research to understand Aspire CPA's target market, including small businesses and professional clients, to tailor the video content to their interests and needs.
Brand Guidelines Review:
- Review Aspire CPA's brand guidelines to ensure consistency in visual elements, tone, and messaging throughout the video. This includes logo usage, color schemes, typography, and overall brand persona.
Storyboard Development:
- Collaborate in teams to brainstorm and develop a storyboard that outlines the video narrative. This narrative should highlight Aspire CPA's unique selling propositions and how its services address the specific needs of its target audience.
- Each scene should be meticulously planned, including visual elements, text overlays, and key messages.
Script Writing:
- Craft a compelling script that complements the visual storyboard, ensuring that the narration is engaging, informative, and aligned with Aspire CPA's brand voice.
Animation and Scene Creation:
- Utilize animation software and tools to bring the storyboard to life. This involves designing characters, backgrounds, and animations that resonate with the target audience and reflect the professional nature of Aspire CPA's services.
Background Music Selection:
- Select background music that enhances the video's appeal without overshadowing the message. The music should be consistent with the brand's tone and the video's pace.
Voice-Over Recording:
- Record a professional voice-over that aligns with the script and complements the visual storytelling. The voice-over should be clear, engaging, and reflective of Aspire CPA's brand values.
Expected Outcomes:
- A professionally animated video that effectively introduces Aspire CPA's services to its target audience, ready for deployment on the company's website and email marketing channels.
- A set of recommendations for future video marketing initiatives, informed by the creative and production process of this project.
- How will you support learners in completing the project?
-
To support students in completing the animated video project for Aspire CPA, the following resources and mentorship will be provided:
Expert Guidance:
- Assign a project mentor to provide guidance, share industry insights, and offer feedback at key stages of the project.
Access to Tools and Software:
- Provide students with access to necessary animation and video editing software, such as Adobe Creative Cloud applications (After Effects, Premiere Pro, Illustrator), to ensure they have the resources needed to create high-quality video content.
Brand and Market Insights:
- Offer comprehensive information about Aspire CPA's brand guidelines, target market, and service details to ensure the video content aligns with the company's identity and audience's expectations.
Feedback and Iterative Review Sessions:
- Organize regular review sessions where students can present their progress and receive constructive feedback, allowing them to refine their work based on professional input and industry standards.
- What skills or technologies will help learners to complete the project?
-
To successfully complete the animated video project for Aspire CPA, students will benefit from the following skills and knowledge of technologies:
Animation and Graphic Design Skills:
- Proficiency in animation and graphic design is essential for creating engaging and visually appealing video content. Familiarity with principles of design, storytelling through visuals, and character animation will contribute significantly to the project's success.
Video Editing Software:
- Knowledge of video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar tools is crucial for assembling animated scenes, integrating voice-overs, adding background music, and ensuring smooth transitions between scenes.
Scriptwriting and Storyboarding:
- Skills in scriptwriting and storyboarding are important for planning the video's narrative structure and visual flow. This involves the ability to convey Aspire CPA's services and value propositions effectively through a compelling script and a coherent storyboard.
Audio Production:
- Familiarity with audio editing tools and techniques for recording clear, professional voice-overs and selecting suitable background music. Knowledge of software like Audacity or Adobe Audition can be beneficial for ensuring high-quality audio in the final video.
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
About the company
- https://aspirecpacanada.com
- 2 - 10 employees
- Banking & finance
Aspire CPA is a professional services firm providing cloud accounting, personal and corporate taxes, and advisory services to private clients and businesses in Canada. The firm adopts a client focussed approach using the most up to date technologies to serve clients, automating accounting, payroll and reporting processes while ensuring business owners’ focus is on achieving set business objectives. We pride ourselves on our attention to detail and commitment to our clients.