Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
We are a açaí bowls and smoothies business with 3 stores (2 stores in Ottawa and 1 store in Montreal).
Known as the Brazilian “superfruit”, AÇAÍ is famous for its high nutritional value and overall health benefits.
According to SPER market research, the açai market Size- By Product, By Application, By Distribution Channel- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Acai Berry Market is predicted to reach USD 18.94 billion by 2033 with a CAGR of 11.95%.
There are açaí stores in many countries but a lot of them do not offer a quality and tasty product. Furthermore, to keep acai berries fresh and of good quality while being transported and stored, a good supply chain management is required to ensure product purity and meet customer expectations. We have experience with these logistic challenges besides having a very good product.
- What tasks will learners need to complete to achieve the project goal?
-
1) International Market Research and feasibility
2) International Market Entry Strategies
3) Research on international regulations
4) Research on consumer's taste and preferences in international markets
5) International business planning
6) International marketing strategies
- What is the main goal for this project?
-
We are a açaí bowls and smoothies business with 3 stores (2 stores in Ottawa and 1 store in Montreal).
Known as the Brazilian “superfruit”, AÇAÍ is famous for its high nutritional value and overall health benefits.
According to SPER market research, the açai market Size- By Product, By Application, By Distribution Channel- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Acai Berry Market is predicted to reach USD 18.94 billion by 2033 with a CAGR of 11.95%.
There are açaí stores in many countries but a lot of them do not offer a quality and tasty product. Furthermore, to keep acai berries fresh and of good quality while being transported and stored, a good supply chain management is required to ensure product purity and meet customer expectations. We have experience with these logistic challenges besides having a very good product.
- What tasks will learners need to complete to achieve the project goal?
-
1) International Market Research and feasibility
2) International Market Entry Strategies
3) Research on international regulations
4) Research on consumer's taste and preferences in international markets
5) International business planning
6) International marketing strategies
- How will you support learners in completing the project?
-
One of the company's partner will be available for meetings and she will provide all existing data needed to the development of the project.
- What skills or technologies will help learners to complete the project?
-
innovative ideas
creative solutions
diverse perspectives
knowledge about international markets and expansion strategies
marketing strategies
marking research
About the company
- https://www.akaibowl.ca
- 11 - 50 employees
- Food & beverage
In 2018, when my husband and I moved to
Canada from Brazil, we brought with us our love of sports, nature and a healthy lifestyle. One thing we missed, though, was AÇAÍ: the delicious and nutritious Brazilian superfruit.
So we decided to bring açaí to Canada and, thus, Akaí Bowl was born: a small family business that now links the two countries and their shared love of nature.
Known as the Brazilian “superfruit”, AÇAÍ comes from the açaí palm tree, found on the riverbanks of the Amazon rainforest. This dark purple fruit, a staple in the diet of the native populations of the Amazon region, is famous for its high nutritional value and overall health benefits. Studies show that açaí pulp is a better source of antioxidants than other berries and a good source of iron, fibre, vitamin E, and potassium. Creamy and refreshing, it tastes like a cross between blackberry and chocolate.
We have 3 stores: 2 in Ottawa and 1 in Montreal