Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create and implement a comprehensive social media strategy for KanKan Spice, including creating cooking videos, increasing social media presence, and engaging with other platforms to promote the brand and its products.
This will involve several different steps for the students, including:
- Analyzing the target audience and market for KanKan Spice.
- Developing a content calendar for social media posts, cooking videos, and blog content.
- Creating and publishing social media cooking videos and other engaging content.
- Engaging with other social media platforms and influencers to increase brand visibility.
- Writing and publishing SEO articles and blog content related to African cuisine and KanKan Spice products.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive social media strategy document outlining the target audience, content calendar, and engagement plan.
- Published social media cooking videos and other engaging content on various platforms.
- Engaged with other social media platforms and influencers to promote KanKan Spice.
- Published SEO articles and blog content related to African cuisine and KanKan Spice products.
Final deliverables:
- A final report including the social media strategy document, content calendar, and engagement plan.
- A portfolio of published social media content and articles.
- A presentation explaining the social media strategy and showcasing the published content.
- What is the main goal for this project?
-
The main goal for the project is to create and implement a comprehensive social media strategy for KanKan Spice, including creating cooking videos, increasing social media presence, and engaging with other platforms to promote the brand and its products.
This will involve several different steps for the students, including:
- Analyzing the target audience and market for KanKan Spice.
- Developing a content calendar for social media posts, cooking videos, and blog content.
- Creating and publishing social media cooking videos and other engaging content.
- Engaging with other social media platforms and influencers to increase brand visibility.
- Writing and publishing SEO articles and blog content related to African cuisine and KanKan Spice products.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive social media strategy document outlining the target audience, content calendar, and engagement plan.
- Published social media cooking videos and other engaging content on various platforms.
- Engaged with other social media platforms and influencers to promote KanKan Spice.
- Published SEO articles and blog content related to African cuisine and KanKan Spice products.
Final deliverables:
- A final report including the social media strategy document, content calendar, and engagement plan.
- A portfolio of published social media content and articles.
- A presentation explaining the social media strategy and showcasing the published content.
- How will you support learners in completing the project?
-
- Having one on one meetings as needed to discuss, to guide, to review strategies.
- Being present for feedbacks and to test strategies
- Giving access to documentations, accounts and logins
- Sharing documentations and informations
- Explaining the company's vision, mission and values
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Social media marketing and content creation.
- Video production and editing.
- SEO and content writing.
- Influencer engagement and brand promotion.
Nice to haves for students include
- Knowledge of African cuisine and food culture.
- Experience with social media analytics and data analysis.
Students will be expected to research and learn more about this above as the project goes along.
About the company
- https://kankanspice.com/
- 0 - 1 employees
- Food & beverage, Manufacturing
Hello buyers, my name is Christiane Youmbi, and I am the founder of Kankan Ltd.
Today, I am delighted to introduce you to KanKan Spice. It is a secret blend of the world-famous Penja peppercorn and spices from the African rainforest, inspired by my grandma’s recipe in Cameroon.
When I created it in 2020, my goal was to encapsulate Africa in a bottle. While supermarkets offer spice blends from all over the world, there's a noticeable absence of African flavors.
Why should you care? Simply because there is a growing population of African immigrants. Did you know that each year over 300,000 immigrants from Africa decide to call Canada home? In particular, nearly 80,000 people from West and Central Africa settle down in the Greater Toronto Area.
Moving to a new country is not an easy experience. You have to adjust to a new culture, and one of the challenges newcomers face is homesickness. One way to prevent that is to eat food from your country of origin. Unfortunately, there are not many African restaurants around, or they are too expensive.
The solution? Cooking at home!!! But what happens if you are not a good cook or lack time? With KanKan Spices, all you have to do is sprinkle a little bit of Africa on fish, meat, or veggies to feel like you are back home, just like when your mother was cooking for you.
KanKan Spices are available in mild and medium-hot levels, and they come in various packaging options: jars of 5.3 oz, packages of 3 jars, or bags of any size you may need.
I am a trained Food Technology engineer with more than 10 years of experience in the food industry as a quality control manager for large corporations in Germany and Canada.
I pride myself on supplying a product that is traceable and consistent in quality Thank you so much for your attention.