Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Project scope
- What is the main goal for this project?
-
TRU Alumni serves over 100,000 alumni throughout the world. Our job is to stay connected and build affinity through events and services. We want to explore new ways of sharing our services through social media.
We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website, shared by email and feature on our social media.
This will involve several different steps for the students, including:
- Familiarizing themselves with TRU Alumni's target market, brand guidelines, and products and services.
- Developing a storyboard and animating scenes for the video.
- Selecting suitable background music.
Bonus steps in the process would also include:
- Combining visual and auditory elements to create a finalized video.
- Recommending ideas for future marketing videos.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of TRU Alumni's target market, products and services
- Creation of a storyboard and animated scenes
- Selection of suitable background music
Bonus steps would include:
- Creating a finalized video
- Recommending ideas for future videos
Final deliverables should include
- Animated scenes demonstrating our services and products.
- What is the main goal for this project?
-
TRU Alumni serves over 100,000 alumni throughout the world. Our job is to stay connected and build affinity through events and services. We want to explore new ways of sharing our services through social media.
We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website, shared by email and feature on our social media.
This will involve several different steps for the students, including:
- Familiarizing themselves with TRU Alumni's target market, brand guidelines, and products and services.
- Developing a storyboard and animating scenes for the video.
- Selecting suitable background music.
Bonus steps in the process would also include:
- Combining visual and auditory elements to create a finalized video.
- Recommending ideas for future marketing videos.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of TRU Alumni's target market, products and services
- Creation of a storyboard and animated scenes
- Selection of suitable background music
Bonus steps would include:
- Creating a finalized video
- Recommending ideas for future videos
Final deliverables should include
- Animated scenes demonstrating our services and products.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our target market, products and services
- Our current brand guidelines
- Input on choices, problems or anything else the students might encounter.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Animated video production
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
Supported causes
About the company
- https://tru.ca/alumni
- 2 - 10 employees
- Academic association, Education, Non-profit, philanthropic & civil society, Public relations & communications
TRU Alumni, formerly the TRU Alumni Association, was established in 1990 and serves the alumni of Cariboo College, University College of the Cariboo, BC Open University, and Thompson Rivers University.
This global network has thousands of members in all parts of the world and in all walks of life. Every student of TRU becomes a member of TRU Alumni upon graduation.