Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to apply strategic CX processes and tools to enhance the overall customer experience and improve customer retention, satisfaction, and profitability for Ziga Inc. This will involve several different steps for the learners, including:
- Evaluating data extracted from a variety of marketing technology platforms to support problem-solving and decision-making processes in marketing and improve customer experience.
- Designing customer experience journey mapping to identify areas to improve customer experiences and automate personalized digital marketing.
- Gathering and analyzing primary and secondary marketing research in order to support sound marketing decisions that improve customer experiences.
- Developing strategies to establish and maintain working relationships with clients in order to strengthen their loyalty to Ziga Inc.'s products/services.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- Data evaluation and analysis from marketing technology platforms.
- Customer experience journey mapping and automation of personalized digital marketing.
- Primary and secondary marketing research analysis.
- Development of strategies to establish and maintain working relationships with clients.
Final deliverables should include:
- A comprehensive report detailing the findings and recommendations for enhancing customer experience.
- A presentation outlining the strategies and processes implemented to improve customer retention and satisfaction.
- What is the main goal for this project?
-
The main goal for the project is to apply strategic CX processes and tools to enhance the overall customer experience and improve customer retention, satisfaction, and profitability for Ziga Inc. This will involve several different steps for the learners, including:
- Evaluating data extracted from a variety of marketing technology platforms to support problem-solving and decision-making processes in marketing and improve customer experience.
- Designing customer experience journey mapping to identify areas to improve customer experiences and automate personalized digital marketing.
- Gathering and analyzing primary and secondary marketing research in order to support sound marketing decisions that improve customer experiences.
- Developing strategies to establish and maintain working relationships with clients in order to strengthen their loyalty to Ziga Inc.'s products/services.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- Data evaluation and analysis from marketing technology platforms.
- Customer experience journey mapping and automation of personalized digital marketing.
- Primary and secondary marketing research analysis.
- Development of strategies to establish and maintain working relationships with clients.
Final deliverables should include:
- A comprehensive report detailing the findings and recommendations for enhancing customer experience.
- A presentation outlining the strategies and processes implemented to improve customer retention and satisfaction.
- How will you support learners in completing the project?
-
I will be willing to offer long term support. I will always be just a call away for students whenever they need advice or support.
- What skills or technologies will help learners to complete the project?
-
In order to successfully complete this project, learners should have or be willing to develop the following skills:
- Data analysis and evaluation
- Marketing research and analysis
- Customer relationship management
- Strategic planning and decision-making
- Presentation and communication skills
Supported causes
About the company
- https://ziga.app
- 0 - 1 employees
- Any, Business & management, Business services
Ziga is the social network for entrepreneurs searching for business partners or co-founders. Entrepreneurs can build their network, connect with investors and pitch your business to others to see how they can help out.