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CTS Incentives
Toronto, Ontario, Canada
TC
Tamiris Correa She / Her
office administrator
(2)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Public relations Market expansion Marketing strategy Social media marketing Marketing analytics
Project scope
What is the main goal for this project?

The goal of this project is to improve CTS Incentives social media profiles and engagement. This will involve several different steps for the students, including:


- Developing content for CTS Incentives' website, social media, and other online platforms.


- Evaluating and updating, if necessary, branding for CTS Incentives across all online platforms.


- Developing an overall marketing plan to provide structure and direction for accomplishing the tasks.

What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- An understanding of CTS Incentives' mission, goals, and products.


- An understanding of the online platforms available and how to best utilize them.


-Development of content for CTS Incentives' website, social media, and other online platforms.


- Updated branding for CTS Incentives across all online platforms.


- Creation of physical assets such as brochures, flyers, and other promotional materials.


- Development of an overall marketing plan.



Deliverables can be adjusted based on program focus and needs but ideally will include:


- All source code or graphic files


- A written report explaining the design process and outcomes.


How will you support learners in completing the project?
  • Available to meet with learners online chat three times a week for an hour a week;
  • Available to respond to emails daily;
  • Have flexibility to accommodate course needs;
  • Provide learning in-action experience;
  • Help students to gain a clear understanding of the business and what we do.


What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:


- Digital marketing and content creation.


- Graphic design and branding.


- Writing and editing.


- Project management.



Nice to haves for students include:


- Experience with Adobe Creative Suite.


- Experience with marketing automation software.


-Experience with different in social media (facebook, instagram, linkedin).



Students will be expected to research and learn more about the above as the project goes along.

Supported causes
Decent work and economic growth
About the company

CTS Incentives, a family-run company with over three decades of experience, is a company dedicated to optimizing tax credits and grants for businesses operating within the skilled trades sector. Their unwavering commitment lies in assisting businesses that often find themselves overwhelmed with day-to-day operations and thus lack the resources or time to navigate the complexity of financial incentives. CTS Incentives specializes in identifying, securing, and ensuring that these businesses can capitalize on all available funding opportunities. Through their expertise and dedication, they empower businesses to not only thrive within their respective industries but also access the financial support it is available to them, ultimately contributing to the growth and success of their clients.