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Fontana Copy
North Vancouver, British Columbia, Canada
Gabriel Fontana
Gabriel Fontana He / Him
Owner
Preferred learners
  • British Columbia, Canada
  • Academic experience or paid work
Categories
Business strategy Lead generation
Skills
lead generation marketing business to business selling techniques sales
Project scope
What is the main goal for this project?

Learn B2B sales. Get on the phone with business owners in four specific industries (provided) and become comfortable selling a service as a product.


Main Goal: Get the business owner to request a proposal.


Secondary Goal: Filter out "bad fits" through the sales call process. Fontana Copy only wants to work with clients who are a good fit, and it will be part of your responsibility to determine good and bad fits.


Success Defined As:

  1. Number of calls made per day
  2. Percentage of business owners you speak with compared to how many calls you make
  3. Percentage of proposals requested compared to how many owners you speak with
  4. New projects landed for Fontana Copy
What tasks will learners need to complete to achieve the project goal?

First and foremost, you should understand Fontana Copy's services by reviewing blog articles, case studies, and internal resources I will provide.


From a list of 200 contacts that will be provided to you, you will need to:

  1. Call businesses and only speak with the decision-makers (CEOs, owners, marketing directors, etc.)
  2. Record calls made, who you spoke with, & result of the call
  3. Organize new leads into a spreadsheet and schedule a follow-up or proposal for me
  4. Perform these tasks at different times throughout the week and take note of the most effective times during the day for sales calls


Note: Fontana Copy is a company of one. You will work directly with me (Gabe), the owner, to help grow and take this new company from $40k/year to $100k/year. Your efforts will directly relate to this company's revenue.

How will you support learners in completing the project?

The learner will work one-on-one with me. I will provide them with tools, access to data, and training sessions. They will see internal business resources and learn about starting a remote digital marketing company from the ground up.


I will ensure that this be an incredible experience and opportunity for the learner and myself.

Supported causes
Responsible consumption and production
About the company

Fontana Copy is a small digital marketing agency in North Vancouver run by Gabe Fontana. I help local businesses do things that their competition isn't doing online to help them stand out.

My strategies are simple, long-lasting, and can be done by anyone... but only a small % of businesses do them.

Work with me, and let's do business better.