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Indigenous Sport Council Alberta
Edmonton, Alberta, Canada
TW
Tracy Whatmore She / Her
Program coordinator
2
Preferred learners
  • Alberta, Canada
  • Academic experience
Categories
Marketing Graphic design Branding & style guides Communications Market research Advertising
Skills
marketing strategies target audience digital content marketing promotional materials social media content branding
Project scope
What is the main goal for this project?

The main goal for the project is to develop marketing and promotional materials for the SHED Summer Sport Camp program, refine and/or design new logo/branding for the program, and create recruitment materials to attract post-secondary students to take part in the program.



This will involve several different steps for the students, including:


- Researching the target audience and understanding the goals and mission of the Indigenous Sport Council Alberta.


- Developing marketing and promotional materials such as flyers, posters, and digital content for the SHED Summer Sport Camp program.


- Refining or designing a new logo/branding for the program that aligns with the organization's values and objectives.


- Creating recruitment materials to attract post-secondary students, including social media content, information packages, and presentations.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:


- Marketing and promotional materials for the SHED Summer Sport Camp program, including digital and print content.


- Refined or new logo/branding for the program that reflects the organization's identity.


- Recruitment materials to attract post-secondary students to participate in the program.



Final deliverables should include:


- All source materials for the marketing and promotional content.

-An outline of a marketing strategy/schedule


How will you support learners in completing the project?

Mentorship and feedback will be provided throughout. Access to tools/resources to complete the work will be provided. Students will also be able to consult with community program contacts.

Supported causes
Reduced inequalities
About the company

Governing body for Indigenous sport Alberta. Non-profit organization that creates and runs programs to engage Indigenous communities and individuals in sports and physical activity and to address barriers to Indigenous communities participation in sports.