Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Being a woman in leadership is a lonely, solitary, dangerous pursuit that comes with enough stress of its own. Add being a mother and navigating the management of a household, and you’ll understand why 98% of mothers in leadership feel un-balanced and silently struggle with their Well-Being. Motherhood and leadership collectively are mentally, psychologically, emotionally, spiritually, and physically exhausting.
While leading those connected to them, mother leaders feel judged, guilty, and un-balanced and are trying to find safe spaces for security and love within themselves. Their facade says, “I have it all together,” but simultaneously, their personal lives, relationships, and complete well-being have fallen apart.
Join us in helping mothers in leadership put their oxygen mask on first to lead everyone around them by helping us market and discover new leads for our upcoming product launch.
The primary focus for the student will be: (Include a few examples of marketing projects as seen below)
- Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
- Recommend changes to advertising and PR materials
- Investigate our competitive landscape; perform market segmentation to identify the ideal target market.
- Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content.
- Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility.
- Conduct an audit of our current social media presence and/or other current communication channel(s).
- What tasks will learners need to complete to achieve the project goal?
-
Our goal at the end of this experience is: (Indicate deliverables you expect the student(s) to complete, as exemplified below)
- For the student(s) to help us improve our brand's presence and capture greater market share.
- For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- For the student(s) to help us generate more traffic and revenue through search engines.
- For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
- For the student (s) to help us generate and communicate effectively with the right leads for a successful product launch.
- What is the main goal for this project?
-
Being a woman in leadership is a lonely, solitary, dangerous pursuit that comes with enough stress of its own. Add being a mother and navigating the management of a household, and you’ll understand why 98% of mothers in leadership feel un-balanced and silently struggle with their Well-Being. Motherhood and leadership collectively are mentally, psychologically, emotionally, spiritually, and physically exhausting.
While leading those connected to them, mother leaders feel judged, guilty, and un-balanced and are trying to find safe spaces for security and love within themselves. Their facade says, “I have it all together,” but simultaneously, their personal lives, relationships, and complete well-being have fallen apart.
Join us in helping mothers in leadership put their oxygen mask on first to lead everyone around them by helping us market and discover new leads for our upcoming product launch.
The primary focus for the student will be: (Include a few examples of marketing projects as seen below)
- Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
- Recommend changes to advertising and PR materials
- Investigate our competitive landscape; perform market segmentation to identify the ideal target market.
- Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content.
- Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility.
- Conduct an audit of our current social media presence and/or other current communication channel(s).
- What tasks will learners need to complete to achieve the project goal?
-
Our goal at the end of this experience is: (Indicate deliverables you expect the student(s) to complete, as exemplified below)
- For the student(s) to help us improve our brand's presence and capture greater market share.
- For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- For the student(s) to help us generate more traffic and revenue through search engines.
- For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
- For the student (s) to help us generate and communicate effectively with the right leads for a successful product launch.
- How will you support learners in completing the project?
-
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
We will plan to communicate with our virtual intern(s) using these communication tools: Voxer, Marco Polo and Zoho Connect
Primary contact: Toye Penny, CEO
Secondary contact: Toye Penny, CEO
Supported causes
About the company
- https://www.toyepenny.com
- 2 - 10 employees
- Hospital, health, wellness & medical
Luxury Well-Being Strategist/ Author/ Creator Of The Love You More Method℠
Toye began her luxury entrepreneurship journey at an early age of twenty-three years old where she became the CEO of a high-end, luxury day spa. Although she was financially flexible and created a lavish lifestyle for herself and her daughter, she had unresolved childhood trauma, carried a high mental load, and her identity was wrapped in her company and wealth. While her facade said, "I've got it all together in my career", her personal life, relationships, and well-being were falling apart. After completing two and a half years of Holistic lifestyle/nutrition education and doing her self-development work, Toye realized a HUGE gap in the service industry for celebrity and high-performing CEO Moms. She then combined her trauma, life experience, education, and over one-thousand hours of research to create her own methodology called The Love You More Method℠
Now as The Creator Of The Love You More Method™️ and Luxury Well-Being Strategist, Toye helps celebrities and mothers in leadership put their oxygen mask on first so they can lead everyone around them. She does this by guiding them through a luxury, self-mastery, and well-being program, The Love You More Method™️ so they can learn to merge and harmonize their motherhood and leadership roles without sacrificing their well-being a creating a cycle of destruction in the process.