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Colour Me Christmas
Ottawa, Ontario, Canada
Mila Olumogba
Mila Olumogba She / Her
Owner
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Digital marketing Lead generation Search engine optimization Marketing strategy Social media marketing
Skills
marketing strategies canva (software) marketing social media content sales collections advertisement artificial intelligence
Project scope
What is the main goal for this project?

The two main components of this project are as follow


Prepare marketing strategy for 2024 season


A) Prepare social strategy & content for new collections (ads, reels, graphics)

b) Highlight important website changes or updates to be made

c) create non social media content and marketing as needed

d)help conceptualize ways to grow sales during in person events (markets) that ties in social media and website



GOAL: primmed and ready to launch the gifting season in July with campaigns and content ready to go


What tasks will learners need to complete to achieve the project goal?
  1. Design (canva)
  2. Content planning
  3. Blog writing (supported by AI)
  4. Research
  5. Website updates and caption creation
  6. Content creation
  7. Email marketing management


This project is really a well rounded Marketing Assistant role that would leave a lot of creative freedom to the individual and allow them to grow in multiple areas of marketing.

How will you support learners in completing the project?

First and foremost, the student would get mentorship from someone with over 15 years of marketing, communications and public relations. I can offer guidance but need someone who will help me execute.


The student will have access to any reasonable tools deemed necessary to complete the tasks and regular check ins with me.

Supported causes
Good health and well-being
About the company

Colour Me Christmas is a social enterprise that focuses on celebrating diversity within the holiday season. We sell ethnic and international holiday home décor, children’s toys, publish holiday books, create diverse holiday content as well as provide a racially diverse Santa for your next event.

Our aim is to sell products that allow BIPOC individuals to feel included and celebrated during the holiday season because there is nothing worse than walking through the aisles of a store and not seeing yourself represented. Our products deliver joy through inclusion with a sprinkle of Christmas magic.

We are a social enterprise that gives back to pediatric healthcare in honour of the lifesaving care received by our infant son during his first Christmas.

We believe that Christmas can be for everyone because the holiday season represents JOY, COMMUNITY & IMPACT to us. It is not about religious dogma or exclusion. We understand that the Christmas season can feel isolating and stressful to many so we hope our presence can infuse a sense of happiness and belonging for all.