Project scope
Categories
Healthcare Digital marketing Search engine optimization Creative writing Social media marketingSkills
blog posts social media campaigns keyword research content creation search engine optimization psychology mental healthOff the Beaten Path Psychology & Wellness (OBP Wellness) seeks to enhance its online presence and client engagement through a series of well-researched and creatively written blog posts. The project aims to produce content that not only attracts potential clients by improving search engine visibility but also educates readers on various mental health topics. The challenge is to balance SEO strategies with meaningful, informative content that resonates with readers and reflects the values and expertise of OBP Wellness. The project will involve researching current trends in mental health, understanding SEO best practices, and crafting blog posts that are both engaging and informative. This initiative will help OBP Wellness reach a broader audience and establish itself as a trusted source of mental health information.
The project will result in a series of 5-7 blog posts, each ranging from 800 to 1,200 words. These posts will be SEO-optimized and cover diverse mental health topics relevant to OBP Wellness's services. Deliverables include a content calendar, keyword research documentation, and the final draft of each blog post, ready for publication. Bonus would also be to create social media campaigns that connect to the blog to be posted, as well as any 'free downloads' that can be provided to readers.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Off the Beaten Path Psychology and Wellness is for those who want to try a different approach to counselling and mental health. We provide psychology services to people of all ages. We often combine movement and talk therapy in Airdrie, Cochrane and Calgary, Alberta. Counselling should not be a one size fits all approach. We aim to take therapy off of the couch and sometimes, out of the office to support your mental health and wellness. Folks are welcome to book outdoor, office or online therapy appointments. EMDR, Emotion-focused therapy, couples and marriage therapy, and psychological assessments are all offered.