Off the Beaten Path Psychology & Wellness (OBP Wellness) seeks to enhance its online presence and client engagement through a series of well-researched and creatively written blog posts. The project aims to produce content that not only attracts potential clients by improving search engine visibility but also educates readers on various mental health topics. The challenge is to balance SEO strategies with meaningful, informative content that resonates with readers and reflects the values and expertise of OBP Wellness. The project will involve researching current trends in mental health, understanding SEO best practices, and crafting blog posts that are both engaging and informative. This initiative will help OBP Wellness reach a broader audience and establish itself as a trusted source of mental health information.

The project will result in a series of 5-7 blog posts, each ranging from 800 to 1,200 words. These posts will be SEO-optimized and cover diverse mental health topics relevant to OBP Wellness's services. Deliverables include a content calendar, keyword research documentation, and the final draft of each blog post, ready for publication. Bonus would also be to create social media campaigns that connect to the blog to be posted, as well as any 'free downloads' that can be provided to readers.