Jetroe Cloud Services Inc. is seeking to enhance its market presence and gather valuable insights on its new products on website shopjetroe.com. The project involves creating a comprehensive social media marketing campaign aimed at increasing brand awareness and engagement across platforms such as Facebook, Instagram, and Twitter. The campaign should leverage current trends and target the company's key demographics. Additionally, the project requires conducting user testing on Jetroe's latest products to evaluate user experience and satisfaction. The team will analyze the results to identify areas for improvement and provide actionable recommendations. This project allows learners to apply their knowledge in digital marketing strategies and user experience analysis, fostering skills in both creative and analytical domains.

The deliverables for this project include a detailed social media marketing plan outlining strategies, content ideas, and a posting schedule. Additionally, a comprehensive report on user testing results is required, including data analysis, user feedback, and recommendations for product enhancements. The team will also present a summary of their findings and strategies in a final presentation to Jetroe Cloud Services Inc.