Project scope
Categories
Communications Community engagement Social media marketingSkills
social media campaigns marketing strategies innovation business communication relationship building campaign performance analysis research information gathering strategic communication project managementObjective:
Increase awareness of Catapult Startups programs among key target communities, focusing on New Canadians and first-time entrepreneurs.
Duration: 80-120 hours over a period of 2–8 weeks.
Key Responsibilities:
1. Community Engagement:
- Establish and nurture relationships with community organizations, Regional Innovation Networks (RINs), local Chambers of Commerce, financial institutions, government organizations, non-profits, and cultural groups to foster collaboration and support.
2. Awareness Campaigns:
- Collaborate with the Catapult Team to plan and execute outreach initiatives aimed at engaging New Canadians and first-time entrepreneurs.
- Support marketing efforts, including creating and managing social media campaigns, to share success stories and promote program benefits.
3. Feedback Gathering:
- Gather insights from target communities about their needs, expectations, and challenges related to entrepreneurship.
- Provide actionable recommendations to enhance marketing strategies and improve program offerings based on community feedback.
Deliverables:
1. Community Engagement Outcomes:
- Establish at least three meaningful partnerships.
2. Outreach Report:
- Deliver a comprehensive report summarizing outreach activities, community feedback, and actionable insights for program refinement.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
We harness the entrepreneurial spirit of Canadians. At Catapult Startups, we empower New Canadians and first-time entrepreneurs to launch their startups and small businesses, while also supporting businesses looking to scale and grow.
As an economic catalyst, we drive revenue growth, innovation, and business success by providing expert support in accounting & finance, marketing & sales, technology & product development, talent, and operations. Our 6-month, 8-month, and custom programs are designed to help entrepreneurs and scaling businesses increase revenue, enhance profitability, and achieve sustainable growth.
Whether you're starting your first business or scaling to new heights, Catapult Startups is your launchpad to success.