Kangaroos AI is seeking a comprehensive strategic business analysis to inform its future growth and competitive positioning. The project involves conducting a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. Learners will analyze industry trends to understand the evolving landscape and potential areas for innovation. The project also includes evaluating the feasibility of a new product launch and exploring opportunities for international expansion. Additionally, learners will perform a customer and competitive analysis to identify key market players and customer preferences. The goal is to provide Kangaroos AI with actionable insights and evidence-based recommendations to enhance its strategic decision-making process.

The deliverables for this project include a detailed report summarizing the SWOT analysis, industry trends, and competitive landscape. Learners will also provide a strategic plan outlining recommendations for a product launch and international expansion. Additionally, a presentation will be prepared to communicate key findings and proposed strategies to Kangaroos AI's management team. The deliverables aim to equip Kangaroos AI with a clear roadmap for future growth and competitive advantage.