Tata Varnam seeks to enhance its customer relationship management by developing a comprehensive Customer Analytics (CA) Dashboard. The goal of this project is to create a user-friendly interface that allows the company to visualize and analyze customer data effectively. This project will enable Tata Varnam to gain insights into customer behavior, preferences, and trends, thereby improving decision-making processes. The dashboard should integrate various data sources, including sales, customer feedback, and social media interactions, to provide a holistic view of customer engagement. The project will involve tasks such as data collection, data cleaning, and the development of visualization tools. Learners will apply their knowledge of data analytics, visualization techniques, and user interface design to complete this project.

The primary deliverable is a functional Customer Analytics Dashboard that meets the specified requirements. Additional deliverables include a comprehensive report detailing the data sources used, the methodologies applied for data analysis, and the design rationale for the dashboard interface. The project will also require a presentation to demonstrate the dashboard's features and capabilities to stakeholders.