NovaScaling is seeking to enhance its digital presence and expand its market reach. The project aims to develop a comprehensive digital growth strategy that leverages current market trends and digital marketing techniques. The team will analyze NovaScaling's current digital footprint, identify potential areas for growth, and propose actionable strategies to increase brand visibility and customer engagement. This project provides an opportunity for learners to apply their knowledge of digital marketing, data analysis, and strategic planning. The focus will be on creating a scalable plan that aligns with NovaScaling's business objectives and can be implemented within a defined timeframe. The project will involve research, analysis, and the development of a strategic report.

The deliverables for this project include a detailed digital growth strategy report, which outlines the proposed strategies for market expansion. The report should include an analysis of current digital marketing efforts, identification of key growth opportunities, and a step-by-step implementation plan. Additionally, a presentation summarizing the findings and recommendations will be prepared for NovaScaling's management team. The deliverables should be clear, actionable, and supported by data-driven insights.