ESG Vibe, is a recruitment platform focused on connecting organizations with talent from diversity, is seeking to enhance its customer relationship management (CRM) system to better support its lead generation efforts.

The current CRM system requires customization to align with the company's specific needs and improve its efficiency in tracking and managing potential leads.

The goal of this project is to tailor the CRM to streamline data entry, automate routine tasks, and enhance reporting capabilities.

Additionally, the project aims to develop a comprehensive outreach strategy that leverages the customized CRM to effectively identify and engage potential clients.

This project provides an opportunity for learners to apply their knowledge of CRM systems, data management, and marketing strategies in a practical setting.

The tasks involved are closely related and can be completed by a team of learners specializing in business administration or marketing.

The project deliverables include a customized CRM system that meets ESG Vibe's specific requirements and a detailed outreach strategy for lead generation.

The CRM customization should include improved data entry processes, automated task management, and enhanced reporting features.

The outreach strategy should outline methods for identifying potential leads, engaging them effectively, and tracking the success of these efforts.

The deliverables will be presented in a comprehensive report and a demonstration of the customized CRM system.