
Project scope
Categories
Videography Communications Digital marketing Event planning Social media marketingSkills
event planning marketing materials social media content social media management video editing apache sparkThe Wake Up Call—centered around Israel Ellis’s book, podcast, and speaking events—needs broad support across multiple functions to expand its reach and engagement. This includes event outreach and organization, podcast production assistance, social media management, and video editing for promotional content. By bringing together these different tasks, the project aims to increase awareness of the book’s themes and grow our online community.
We envision different teams or students taking on the tasks that match their skill sets. The overall deliverables may include:
Event Outreach & Coordination
- Research and compile potential venues, partner organizations, or online platforms for speaking engagements.
- Create a clear outreach plan (e.g., contact information, email templates, and follow-up schedule).
- (Optional) Assist with event logistics (virtual or in-person).
Podcast Production Support
- Help with scheduling and coordinating podcast guests.
- Support the editing process (audio cleanup, adding intro/outro music, etc.).
- Provide recommendations for podcast hosting platforms, publishing schedule, and promotion.
Social Media Management
- Develop a content calendar for multiple platforms (Instagram, LinkedIn, Facebook, etc.).
- Create or curate engaging posts, images, and short videos to highlight the book’s messages and upcoming events.
- Monitor comments and messages, suggesting ways to foster audience engagement.
Video Editing for Promotional Content
- Edit short video clips for social media (Reels, TikToks, YouTube shorts) showcasing behind-the-scenes moments or event highlights.
- Ensure consistency in branding, transitions, and titles.
- Organize footage for easy reference and future use.
Performance Metrics & Reporting
- Track analytics for social media platforms and podcast episodes (e.g., engagement, reach, downloads).
- Provide a short summary or final report with recommendations on how to improve going forward.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Israel Ellis is a Toronto-based author, entrepreneur, and speaker. In his latest book, The Wake Up Call, he examines the October 7, 2023 terrorist attack on Israel and the global rise of antisemitism. Through speaking engagements, community outreach, and his previous work, Moving Through Walls, Israel champions personal growth, resilience, and unity. By engaging diverse audiences, he encourages dialogue and fosters hope. Learn more at israelellis.com.