Orgpath Inc. seeks to enhance its online presence and improve its social media strategy to achieve significant growth and increased online ranking. The project involves a comprehensive review of the current organizational and social media strategies. The goal is to identify strengths and weaknesses in the existing approach and develop a strategic plan that aligns with Orgpath Inc.'s objectives. Learners will analyze current social media metrics, audience engagement, and content effectiveness. They will apply classroom knowledge of digital marketing and social media analytics to propose actionable strategies. The project will focus on creating a cohesive plan that leverages current trends and technologies to boost Orgpath Inc.'s online visibility and engagement.

The deliverables for this project include a detailed analysis report of Orgpath Inc.'s current social media strategy, highlighting key areas for improvement. Learners will also develop a strategic plan of action with specific, actionable items aimed at enhancing online growth and ranking. This plan will include recommendations for content creation, audience engagement tactics, and platform-specific strategies. Additionally, a presentation summarizing the findings and proposed strategies will be prepared for Orgpath Inc.'s review.