Ink An Epic is a storytelling startup transforming classic literature into immersive, beautifully illustrated graphic novels for children and teens. We’re preparing to launch on Amazon (print + eBook), and we want your help to craft a comprehensive marketing strategy—covering everything from Amazon Ads to social buzz.

You’ll help us answer:

Who do we target? What messaging works? How do we create buzz and drive early adoption?

Project Goals:

Create a robust go-to-market strategy for Ink An Epic’s first product launch. This includes:

• Market analysis and strategic positioning in market
• Distribution Strategy - E.g. Digital launch plan for both physical and eBook formats (focused on Amazon.) But feel free to recommend any other platforms or distribution channels
• Social media and influencer marketing strategy
• Integrated Marketing Communication (IMC) plan
• Campaign performance measurement metrics
• Final presentation of recommendations to the Ink An Epic team

Deliverables:

1. ✅ Comprehensive Marketing Strategy Document – including targeting, messaging, and rollout plan
2. ✅ Situational and Environmental Analysis Report – using frameworks such as SWOT or PESTLE
3. ✅ Integrated Marketing Communication (IMC) Plan – covering Amazon Ads, social media, and outreach
4. ✅ Marketing Plan Performance Evaluation Matrix – with KPIs and tracking suggestions
5. ✅ Final Presentation Deck – Present clear, actionable recommendations
6. ✅ Optional creative assets – social content ideas, influencer shortlists, campaign mockups, etc.

Target Audience (for student research):

• Parents of kids aged 8–14
• Teachers and school librarians
• Gift buyers (e.g., aunts, uncles, grandparents)
• Young readers who love comics/visual storytelling
• Education platforms and bookstores (B2B angle)
• Any other ideas