GiftAFeeling Inc. seeks to enhance its marketing strategies by understanding how competitors successfully implement referral and return customer campaigns. The goal of this project is to conduct a comprehensive competitor analysis to identify effective tactics and strategies used in the industry. By examining competitors' approaches, GiftAFeeling Inc. aims to refine its own campaigns to increase customer retention and referral rates. The project involves researching competitors' marketing materials, analyzing their customer engagement strategies, and identifying key success factors. This analysis will provide insights into industry trends and best practices, enabling GiftAFeeling Inc. to improve its competitive edge in the market.

- Conduct a detailed analysis of competitors' referral and returning customer campaigns.

- Identify successful strategies and tactics used by competitors.

- Analyze marketing materials and customer engagement strategies.

- Provide insights into industry trends and best practices.

The project will culminate in a comprehensive report detailing the findings of the competitor analysis. This report will include a summary of successful strategies, a comparison of different approaches, and recommendations for GiftAFeeling Inc. to enhance its own campaigns. Additionally, a presentation will be prepared to share key insights and actionable recommendations with the company's marketing team.

- A detailed report summarizing the competitor analysis findings.

- Recommendations for improving GiftAFeeling Inc.'s referral and returning customer campaigns.

- A presentation highlighting key insights and actionable strategies.