Fandora, a company looking to expand its presence in Canada, aims to develop a robust social media strategy to enhance brand awareness and engagement. The project involves crafting a comprehensive plan, and executing relevant creatives and messages, that leverages various social media platforms to reach target audiences effectively. Additionally, the project seeks to identify key Web3, Media & Entertainment events and industry associations in Canada where Fandora can establish a presence. The goal is to create a cohesive strategy that not only promotes Fandora's offerings but also positions the company as a thought leader in the industry. This project provides learners with the opportunity to apply their knowledge of digital marketing, event planning, and industry research to real-world scenarios, fostering skills in strategic planning and execution.

- A detailed social media strategy document outlining platform-specific tactics, content calendars, and engagement plans.

• Creatives
• Content Map
• Graphics
• Designing, editing promotional videos

- A list of recommended Web3, Media & Entertainment events and industry associations in Canada, including potential benefits and representation strategies.

- A presentation summarizing the strategy and event recommendations, highlighting key insights and proposed actions for Fandora's marketing team.