MARKETING PLAN

SoulShine Studios is a wellness-focused community offering yoga, mindfulness, and creative experiences that inspire personal growth and connection. Our goal is to expand our reach and deepen engagement with our community by refreshing our marketing, enhancing our digital presence, and exploring innovative tools that align with our mission. We want students to help us build a human-centered marketing strategy and digital presence that reflects our values, attracts new community members, and fosters deeper engagement. This will involve several different steps for the students, including: Familiarizing themselves with SoulShine’s history, brand values, and current marketing goals and strategies. Auditing our current social media presence, website, and marketing assets. Recommending new digital channels and marketing strategies tailored to our ideal audience. Identifying AI tools and technology to improve engagement and streamline operations. Exploring how we might enhance storytelling across platforms. BONUS STEPS INCLDE: Offering guidance on website and user experience improvements. Proposing creative campaign concepts or digital event ideas (e.g. for a retreat, fundraiser, or seasonal series).

Website Development: Online Companion Portal Development

What is the main goal for this project? Make Your Mess Holy is a not yet published creative non-fiction book and self-reflection guide focused on creative transformation, ritual, and personal growth. We hope to expand its impact by creating a user-friendly online portal that allows readers to engage with its practices through digital journaling, rituals, and multimedia experiences. We would like to work with students to develop a minimum viable product (MVP) of an interactive web application that translates the book’s themes into a meaningful digital experience. The portal should reflect the book’s tone, aesthetic, and user-friendly format, and be built with future scalability and ease of use in mind. This will involve several different steps for the students, including: Reviewing the book’s structure and audience to identify relevant features for an online platform. Researching and comparing potential front-end and back-end development tools and frameworks. Conducting a needs analysis to determine technical and content requirements for the site. Designing and building the MVP portal, with guidance from our team and use of provided content. Creating documentation that outlines the development process, technical specs, and update guidelines. Bonus steps in the process would also include: Integrating simple creative tools (e.g., digital journaling or ritual-building widgets) Gathering informal user feedback and incorporating design adjustments based on it

SoulShine Studios Branded Print Materials Design

The heart of this project is to bring SoulShine Studios’ offerings to life through print—making them beautiful, easy to understand, and infused with our signature warmth. You’ll help us inspire and engage our community by designing materials that reflect our inclusive, uplifting energy and support people on their journey toward wellness and connection. This project invites you to use your design talents to craft three inspiring pieces: a double-sided postcard showcasing our classes and pricing, a double-sided flyer outlining our membership options, and a one-page schedule that clearly shares our offerings. These pieces will serve as a warm welcome to new faces and a helpful guide for our current community. We’re all about cultivating a sense of belonging, so these materials should feel clear, kind, and totally SoulShine. This is a great opportunity to apply your design skills in a real-world wellness setting—while creating something that truly invites people to shine.