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Markitech
Toronto, Ontario, Canada
CTO
Project
Academic experience or paid work
80 hours of work total
Learner
Anywhere
Beginner level

Project scope

Categories
Market research Competitive analysis Market expansion Marketing strategy
Skills
market positioning strategic planning market opportunities business analysis market trend key performance indicators (kpis) marketing competitive analysis strategic partnership business strategies
Details

CliniScripts, a growing player in the healthcare technology sector, seeks to expand its market presence and drive revenue growth. The project involves developing a strategic business development plan that identifies new market opportunities and optimizes existing relationships. Learners will analyze current market trends, competitor strategies, and customer needs to propose actionable strategies for market expansion. The project will focus on establishing strategic partnerships and leveraging existing networks to enhance CliniScripts' market position. By applying classroom knowledge in marketing, business analysis, and strategic planning, learners will gain practical experience in crafting a comprehensive business development strategy. The goal is to provide CliniScripts with a clear roadmap for sustainable growth and increased market share.

Deliverables

The project deliverables include a detailed business development strategy document outlining new market opportunities and partnership recommendations. Additionally, learners will present a strategic plan that includes a timeline and key performance indicators for implementation. The deliverables will also feature an analysis of current market trends and competitor strategies, providing CliniScripts with actionable insights for revenue growth and market expansion.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Toronto, Ontario, Canada
11 - 50 employees
Hospital, health, wellness & medical, It & computing, Telecommunications

MarkiTech, a Canadian Incorporated established in 2012 (www.markitech.ca), has specialized in Telco and HealthCare. MarkiTech.AI is dedicated to health and age-tech R&D, working to assist socially responsible companies in developing transformative projects and products. Its expertise include custom Artificial Intelligence in Application Development for Enterprises and Startups. MarkiTech's focus spans the entire lifecycle of health and age-tech products, from exploring opportunities to developing Minimum Viable Products and reaching commercialization. The expertise in design, engineering, and scientific fields extends to both product development and research complexities. MarkiTech adapts engagement models to project complexity, ranging from initial collaboration to later-stage managed capacity and staff augmentation models.