Allergy Eatables, a company dedicated to providing allergen-free food options, seeks to enhance its online presence and reach a broader audience. The goal of this project is to develop a comprehensive digital marketing strategy that aligns with the company's mission and objectives. The strategy should focus on increasing brand awareness, engaging potential customers, and driving sales through various digital channels. Learners will analyze current market trends, identify target audiences, and propose effective marketing tactics. This project provides an opportunity for students to apply their knowledge of digital marketing principles, including SEO, social media marketing, and content creation, to a real-world business scenario. The project will involve researching competitors, understanding consumer behavior, and recommending actionable strategies that can be implemented by Allergy Eatables.

The project deliverables will include a detailed digital marketing strategy document outlining key objectives, target audience profiles, and proposed marketing channels. Additionally, learners will create a content calendar and sample social media posts to illustrate their strategy. A presentation summarizing the strategy and its expected impact on Allergy Eatables' online presence will also be required. These deliverables will demonstrate the learners' ability to translate classroom knowledge into practical marketing solutions.