User Interaction Data Analysis for Enhanced Customer Experience

STEM the Gap Academy aims to leverage data from its digital platforms to improve customer experience and website performance. This project focuses on analyzing user interactions and behaviors using data from Hot Jar, Squarespace, and a chat feature. The primary goal is to identify patterns and trends that can inform strategic decisions to enhance user engagement. Learners will engage in data cleaning and organization, followed by exploratory data analysis to uncover meaningful insights. By visualizing key findings, the project will provide STEM the Gap Academy with actionable recommendations to optimize their digital platforms. This project offers learners a practical opportunity to apply their data analysis skills in a real-world context, bridging the gap between theoretical knowledge and practical application.

Marketing Strategy

See attached

Marketing Strategy for Helina Baby Carrier

Helina Baby Inc. is seeking assistance in developing a comprehensive marketing strategy for their flagship product, the Helina Baby Carrier. The goal is to increase brand awareness and drive sales through targeted marketing efforts. The project involves analyzing the current market landscape, identifying key target demographics, and creating a multi-channel marketing plan. This plan should leverage both digital and traditional marketing techniques to effectively reach potential customers. The team will need to apply their knowledge of marketing principles, consumer behavior, and digital marketing tools to create a cohesive strategy that aligns with Helina Baby Inc.'s brand values and business objectives. Key tasks include: - Conducting market research to understand the competitive landscape and consumer preferences. -Identifying the key messaging - Identifying and defining target customer segments. - Developing a marketing mix strategy (product, price, place, promotion). - Creating a content calendar for social media and other digital platforms. - Proposing metrics for measuring the success of the marketing efforts.

Helina Baby Carrier Market Entry Strategy

The project's main goal is to help Helina Baby Carrier enter the Filipino market and clarify the brand's purpose. The project also involves creating a marketing strategy to position the product in the new market effectively. This will involve several different steps for the students, including: - Conducting market research to understand the Filipino market and consumer preferences. - Developing a market entry strategy that aligns with Helina Baby Carrier's brand purpose and values. - Creating a marketing plan that includes promotional activities, pricing strategy, and distribution channels. - Identifying potential partnerships or collaborations to enhance the brand's presence in the new market.