Riipen

Social Media Audit and Strategy

A strong online presence is key to unlocking new markets and building your customer base. In this project, we want students to analyze our current social media presence and propose methods to strategically leverage these tools to achieve our goals.Develop a custom social media strategy and plan from scratch.The strategy may include, but is not limited to:Conducting an audit of our current social media presence.Developing strategies for improving our online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces.Developing strategies for increasing engagement on our various public accounts, blogs, or other marketing assets.Conducting an assessment of the effectiveness of our current communication channel(s).Identifying best practices to reach a new target audience.Identifying best practices within our current market segment to achieve a larger market share.Developing a content plan.Creating social media content posts.Create or expand on our social media policy or crisis management plan.

Category Competitive analysis + 3

Digital Marketing

This project could appeal to students in digital marketing programs or communication. We would like students to help us with creating digital marketing execution plan that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Brand promotion, Media and PR or Digital marketing

Start Up & Small Business Consulting

We want students to perform analysis and to deliver insights and recommendations to provide value to our organization in addressing current challenges.Areas of focus :Creation of a complete business plan for product or service.Development of a new market entry strategy.Development of a social media campaign and assistance with content creation.Design of a marketing plan.Performance of a detailed competitive analysis.Development of product/service costing models.Identification of business models and new opportunities.

Marketing Strategy

We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.The main questions we’d like students to help us answer are the following:How should we promote our company?What channels should we utilize?What budget is appropriate for advertising?What messaging should we use?We would like students to perform:Competitive analysisSegmentation and targeting analysisPositioning strategyMarketing strategyMarketing Communication Plans, including digital marketingImplementation plan including scheduling, budget breakdown and metrics

Matches 4

Social Media Management and SEO

Do you want an exciting opportunity to apply your creative mind to do what you love? Do you want to be part of an inspired team with driven and dynamic mentors? Our team is looking for a social media marketing wizard who can help create and implement their SMM skills. The primary project requirements include:Launching social media pages and channels, such as Instagram, Facebook, Youtube, and TikTokDevelop and implement strategies for our online presence and increasing engagementCreate social media posts and videos and timely deployment of all our social media content to drive maximum traffic to our siteSocial Media Management: overseeing different channels and making suggestions for improvementAnalysis of SEO strategies that can be employed to boost social presence and Google rankingIdentify media outlets that are most beneficial to share our storyOur goal at the end of this experience is for the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

Level Up - Social Media Content Producer Spring Summer 2023

Number of students required to work in team: ( 1 team of 8 students)This project could appeal to students in digital marketing programs or media production.Get Glasses Online is a new e-commerce retailer specializing in affordable prescription glasses and sunglasses. Our goal is to be a national leader in eyewear e-commerce. We would like students to help us with creating entertaining and engaging shareable video content on Instagram, and to create static posts utilizing photography and basic design.. The main tasks for this project will be:· Create video content for all social media platforms· Create image content for all social media platforms· Ensure content is timely and on-trendOur ideal team will have great creative acumen and skilled in storytelling and production with an appetite for experimentation. In addition, the ideal team will have a ‘creator’ mindset, and keep up-to-date on social media content trends and will most importantly be idea-driven.

Social Media Management and SEO (Level UP)

Number of teams required: 1 team of up to 4 studentsDo you want an exciting opportunity to apply your creative mind to do what you love? Do you want to be part of an inspired team with driven and dynamic mentors? Our team is looking for a social media marketing wizard who can help create and implement their SMM skills. The primary project requirements include:Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Launching social media pages and channels, such as Instagram, Facebook, Youtube, and TikTokDevelop and implement strategies for our online presence and increasing engagementCreate social media posts and videos and timely deployment of all our social media content to drive maximum traffic to our siteSocial Media Management: overseeing different channels and making suggestions for improvementAnalysis of SEO strategies that can be employed to boost social presence and Google rankingIdentify media outlets that are most beneficial to share our storyOur goal at the end of this experience is for the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.https://getglasses.online

Digital Content Creation (Level UP)

Number of teams required: 1 teamWe would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Do you want an exciting opportunity to apply your creative mind to do what you love? Do you want to be part of an inspired team with driven and dynamic mentors? Our team is looking for a content writing wizard who can help to catch customer’s attention and engage customers to buy our products. The primary project requirements include:We would need a student(s) to help us with Digital Content Creation for our website. We expect the student(s) to work on the following:Write website content, including how-to materials and videosWrite blog posts and other content pieces on assigned topicsWrite email newsletters/sequencesCreate engaging content, with compelling and catchy titles, good headlines and meta descriptions, describing the produced contentUltimately, you will be working on content creation for our organization, including written, video, and social media content. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.https://getglasses.online

Level Up - Social Media Content Producer

Number of students required to work in team: ( 2 teams of 4 students)This project could appeal to students in digital marketing programs or media production.Get Glasses Online is a new e-commerce retailer specializing in affordable prescription glasses and sunglasses. Our goal is to be a national leader in eyewear e-commerce. We would like students to help us with creating entertaining and engaging shareable video content on TikTok, IG, YouTube and Facebook, and working with our Content Marketing Specialist to create static posts utilizing photography and basic design.. The main tasks for this project will be:· Create video content for all social media platforms· Create image content for all social media platforms· Ensure content is timely and on-trend· Working closely with SEO and content specialist/marketing teamOur ideal team will have great creative acumen and skilled in storytelling and production with an appetite for experimentation. In addition, the ideal team will have a ‘creator’ mindset, and keep up-to-date on social media content trends and will most importantly be idea-driven.

Competitor and Market Analysis

GetGlasses.online is a Canadian E-Commerce retailer that specializes in prescription glasses, sunglasses as well as optical frames. GetGlasses Online is a new initiative fully launched in 2021 in the midst of COVID-19 pandemic, and is still in search for a brand identity, positioning and right target market. Being an e-Commerce retailer with no brick and motor presence, the company fully depends on website traffic for company growth, day-to-day operations, and sales of our eyewear products. The new website has not been easily found through organic search yet and this has limited the traffic that could translate to potential customers. We would like a deeper understanding of how our competitors appeal to consumers & potential customers in our market – and how your offering(s) sits within the range of consumer appeals in this category. Gain insights from student research and analysis to identify/analyze the key consumer wants & needs , reveal how our competitors attract and keep customers, and propose how this knowledge can be used to build our business..Project might include:· An analysis identifying where competitor’s product or service offerings meets the needs of our product category users- An analysis of advertisements, web site information and any promotional materials that support the brands and their identity - An overview of how each brand uses consumer concepts (where relevant) such as:- Recommendations on ways to effectively appeal to consumers and/or gain competitive advantage against your competitors via your understanding of consumer-based insights.

Level Up - Social Media Content Creator 4

Number of students required to work in team: ( 1 team of 4 students)This project could appeal to students in digital marketing programs or media production.Get Glasses Online is a new e-commerce retailer specializing in affordable prescription glasses and sunglasses. Our goal is to be a national leader in eyewear e-commerce. We would like students to help us with creating entertaining and engaging shareable video content on TikTok, IG, YouTube and Facebook, and working with our Content Marketing Specialist to create static posts utilizing photography and basic design.. The main tasks for this project will be:· Create video content for all social media platforms· Create image content for all social media platforms· Ensure content is timely and on-trend· Working closely with SEO and content specialist/marketing teamOur ideal team will have great creative acumen and skilled in storytelling and production with an appetite for experimentation. In addition, the ideal team will have a ‘creator’ mindset, and keep up-to-date on social media content trends and will most importantly be idea-driven.

Level Up - Social Media Content Creator 3

Level Up - Social Media Content Creator 2

Level Up - Digital Marketing

Number of students required to work in team: ( 2 teams of 4 students)This project could appeal to students in digital marketing programs or communication.We would like students to help us with creating digital marketing execution plan that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. The main tasks for this project will be:Create e-mail digital marketing plan for our subscribersPrepare content for emails and suggest photo or video content to increase engagementOther digital marketing initiatives that the student thinks may be beneficialEvaluate recent successful user-generated campaigns, preferably in our sectorIdentify media outlets that are most beneficial to share our storyUltimately, you will be working on e-mail content creation for our organization. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing, graphic design and video skills would be the ideal candidate for this project.

Marketing Strategy Challenge

Category Communications + 3

Level UP Website Management

Number of individual students required: 2 Teams of up to 4 studentsWe are looking for an intern for website management, including the development of Chat Bot, assisting with graphic design and content creation.Analyze target audience, create conversation flows, which can be used in pre-define questions and answers for ChatbotDevelop Chatbot feature, based on conversation flows and add to websiteResearch, draft, edit and publish interesting and compelling content to be distributed digitally on social media platforms, blogs, newsletters, press releases, websites and moreCreate and edit appropriate graphics to accompany content using Canva, photo editing tools, and other methods, modifying images to suit the needs of each platformCreate and edit short videos and gifs to compliment content if neededParticipate in strategizing to create unique and effective messages and campaigns to support individual client goalsEnsure each client’s individual voice and message is being reflected and amplified through your contentEnsure content is serving the client to drive engagement, increase brand awareness, grow followers, build website traffic, generate leads, and achieve other identified metrics and CTAs.Monitor performance of content and tweak messaging when necessaryCreate quality work while meeting timelines and quantity requirementsIncrease reach by identifying new digital opportunities, optimizing existing channels, and running experimentsSchedule, maintain and boost content using social scheduling toolsWork alongside the team to imagine and implement opportunities and strategies for upcoming campaigns, and maintain brand voice across all platformsContinuously research and implement industry trends and developmentshttps://getglasses.online

International Expansion Plan

We want students to develop an international expansion plan, explore new market opportunities for Get Glasses Online, perform market research for new foreign market opportunities, and compare logistics and distribution options for new market entry.The project can include but is not limited to:Target market screeningIdentifying which international market to enter (including a market entry strategy)Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)Identifying potential international partners for international expansion, and providing a brief strategic overview

Brand Identity Plan

User Experience Design

We would like insights on how user-friendly our website is. We believe the best way to understand our website’s usability is through studying the User Experience and User Interface. We would like students to evaluate the effectiveness and usability of our website to identify ways to improve the user journey, incentivize our desired outcomes, and increase user satisfaction. We are looking to re-develop website to be more user-friendly and looking for students to conduct user research, synthesize results, create prototype and test concepts for GetGlasses.OnlineWe are particularly interested in the following areas:Customer journey from the landing page until checkout processThe registration processThe site search featureHow-to instructions and Embedded videosCreate wireframes that developers can use to build the design

Category UI design + 1

Category Product or service launch + 2

Augmented Reality Application Development

Matches 2

Level Up - Social Media Content Producers

Level Up - Social Media Content Creator

Brand Identity and Graphic Design (Level Up)

Number of students required to work in team: ( 2 teams of 4 students)Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more!We believe this project will require:Research to define our unique brand position and create consistent promotional messagingLogo and/or Name Proposal that highlights brand awareness and brand positioningA branding guideUsing tools to design prototypes that can be implemented into our marketing collateralWe will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.

Category Visual arts + 2

SEO and Social Media Strategy (Level UP)

Number of students required to work in team: (2 teams of 4 students)Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:Keyword analysis to determine relevant search terms to our organizationA strategy document to outline:Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywordsSocial media requirements to increase the number of followers/likes and shareContent Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our siteCreating engaging content for prominent media websitesTo suggest the tools and programs to achieve the goals We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:Being one of the top-ranked result for the keywords ''buy glasses online"This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Social Media Content Producer Summer Fall 2022

Number of students required to work in team: ( 1 team of 3 students )This project could appeal to students in digital marketing programs or media production.Get Glasses Online is a new e-commerce retailer specializing in affordable prescription glasses and sunglasses. Our goal is to be a national leader in eyewear e-commerce. We would like students to help us with creating entertaining and engaging shareable video and static content on TikTok, IG, YouTube and Facebook.The main tasks for this project will be:Create video content for social media platforms (mainly IG)Create static posts for all social media platforms (mainly IG)Working closely with SEO and content specialist/marketing teamOur ideal team will have great creative acumen and skilled in storytelling and production with an appetite for experimentation. In addition, the ideal team will have a ‘creator’ mindset, and keep up-to-date on social media content trends and will most importantly be idea-driven.

Positioning and Public relations strategy

GetGlasses.online is a Canadian E-Commerce retailer that specializes in prescription glasses, sunglasses as well as optical frames. GetGlasses Online is a new initiative fully launched in 2021 in the midst of COVID-19 pandemic, and is still in search for a brand identity, positioning and public relationship. Being an e-Commerce retailer with no brick and motor presence, the company fully depends on website traffic for company growth, day-to-day operations, and sales of our eyewear products. The new website has not been easily found through organic search yet and this has limited the traffic that could translate to potential customers. We are looking for students to analyze GetGlasses.online issues, gather information, and deliver a solution relevant to our industry and context.Project areas to include:Positioning and branding (brand reflects who we are as a company, personality, values and expectations for daily actions. Positioning explains to the market why our products are the best choice for their business.)Public relations strategy and target marketPublic relations plan with timelines and metricsPublic relations campaigns, press releasesAudience research & engagementAdvertising campaigns