Positioning and Public relations strategy
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
GetGlasses.online is a Canadian E-Commerce retailer that specializes in prescription glasses, sunglasses as well as optical frames. GetGlasses Online is a new initiative fully launched in 2021 in the midst of COVID-19 pandemic, and is still in search for a brand identity, positioning and public relationship. Being an e-Commerce retailer with no brick and motor presence, the company fully depends on website traffic for company growth, day-to-day operations, and sales of our eyewear products. The new website has not been easily found through organic search yet and this has limited the traffic that could translate to potential customers. We are looking for students to analyze GetGlasses.online issues, gather information, and deliver a solution relevant to our industry and context.
Project areas to include:
- Positioning and branding (brand reflects who we are as a company, personality, values and expectations for daily actions. Positioning explains to the market why our products are the best choice for their business.)
- Public relations strategy and target market
- Public relations plan with timelines and metrics
- Public relations campaigns, press releases
- Audience research & engagement
- Advertising campaigns
- What is the main goal for this project?
-
GetGlasses.online is a Canadian E-Commerce retailer that specializes in prescription glasses, sunglasses as well as optical frames. GetGlasses Online is a new initiative fully launched in 2021 in the midst of COVID-19 pandemic, and is still in search for a brand identity, positioning and public relationship. Being an e-Commerce retailer with no brick and motor presence, the company fully depends on website traffic for company growth, day-to-day operations, and sales of our eyewear products. The new website has not been easily found through organic search yet and this has limited the traffic that could translate to potential customers. We are looking for students to analyze GetGlasses.online issues, gather information, and deliver a solution relevant to our industry and context.
Project areas to include:
- Positioning and branding (brand reflects who we are as a company, personality, values and expectations for daily actions. Positioning explains to the market why our products are the best choice for their business.)
- Public relations strategy and target market
- Public relations plan with timelines and metrics
- Public relations campaigns, press releases
- Audience research & engagement
- Advertising campaigns
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
Zoom calls every week and available on an ad hoc basis
About the company
- https://getglasses.online
- 2 - 10 employees
- Apparel & fashion
Get Glasses Online is a new e-commerce retailer specializing in affordable prescription glasses and sunglasses. Our goal is to be a national leader in eyewear e-commerce.