GetGlasses.online is a Canadian E-Commerce retailer that specializes in prescription glasses, sunglasses as well as optical frames. GetGlasses Online is a new initiative fully launched in 2021 in the midst of COVID-19 pandemic, and is still in search for a brand identity, positioning and right target market. Being an e-Commerce retailer with no brick and motor presence, the company fully depends on website traffic for company growth, day-to-day operations, and sales of our eyewear products. The new website has not been easily found through organic search yet and this has limited the traffic that could translate to potential customers.

We would like a deeper understanding of how our competitors appeal to consumers & potential customers in our market – and how your offering(s) sits within the range of consumer appeals in this category. Gain insights from student research and analysis to identify/analyze the key consumer wants & needs , reveal how our competitors attract and keep customers, and propose how this knowledge can be used to build our business..

Project might include:

· An analysis identifying where competitor’s product or service offerings meets the needs of our product category users

- An analysis of advertisements, web site information and any promotional materials that support the brands and their identity

- An overview of how each brand uses consumer concepts (where relevant) such as:

- Recommendations on ways to effectively appeal to consumers and/or gain competitive advantage against your competitors via your understanding of consumer-based insights.