Marketing Strategy Challenge
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
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GetGlasses.online is a Canadian E-Commerce retailer that specializes in prescription glasses, sunglasses as well as optical frames. GetGlasses Online is a new initiative fully launched in 2021 in the midst of COVID-19 pandemic, and is still in search for a brand identity, positioning and right target market. Being an e-Commerce retailer with no brick and motor presence, the company fully depends on website traffic for company growth, day-to-day operations, and sales of our eyewear products. The new website has not been easily found through organic search yet and this has limited the traffic that could translate to potential customers. We are looking for to apply their knowledge in marketing to help our organization seize a marketing opportunity, develop a strategic marketing plan, and solve a current marketing challenge..
Project areas to include:
· Finding the right target market(s)
· Curating a strong brand to attract customers
· Environmental assessment and market analysis
· Understanding why products are not selling
- What is the main goal for this project?
-
GetGlasses.online is a Canadian E-Commerce retailer that specializes in prescription glasses, sunglasses as well as optical frames. GetGlasses Online is a new initiative fully launched in 2021 in the midst of COVID-19 pandemic, and is still in search for a brand identity, positioning and right target market. Being an e-Commerce retailer with no brick and motor presence, the company fully depends on website traffic for company growth, day-to-day operations, and sales of our eyewear products. The new website has not been easily found through organic search yet and this has limited the traffic that could translate to potential customers. We are looking for to apply their knowledge in marketing to help our organization seize a marketing opportunity, develop a strategic marketing plan, and solve a current marketing challenge..
Project areas to include:
· Finding the right target market(s)
· Curating a strong brand to attract customers
· Environmental assessment and market analysis
· Understanding why products are not selling
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
Provide a dedicated contact who is available to answer periodic emails over the duration of the project to address students' questions.
Available for a phone call/zoom meeting
About the company
- https://getglasses.online
- 2 - 10 employees
- Apparel & fashion
Get Glasses Online is a new e-commerce retailer specializing in affordable prescription glasses and sunglasses. Our goal is to be a national leader in eyewear e-commerce.