Brand Identity Plan
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
GetGlasses.online is a Canadian E-Commerce retailer that specializes in prescription glasses, sunglasses as well as optical frames. GetGlasses Online is a new initiative fully launched in 2021 in the midst of COVID-19 pandemic, and is still in search for a brand identity and positioning . Relevance, consistency, and differentiation are the building blocks of strong brands, and require dedicated effort over a long period of time. Looking for students to assist in prepare a plan to enhance our existing brand to increase revenue and/or market share
Project areas to include:
- Establishing relevant differentiators for our product.
- Creating consistent messaging around our corporate brand.
- Crafting relevant messaging for our target audience.
- Identifying areas of improvement for our corporate and product brands.
- Developing a promotional plan to build awareness of our product
- What is the main goal for this project?
-
GetGlasses.online is a Canadian E-Commerce retailer that specializes in prescription glasses, sunglasses as well as optical frames. GetGlasses Online is a new initiative fully launched in 2021 in the midst of COVID-19 pandemic, and is still in search for a brand identity and positioning . Relevance, consistency, and differentiation are the building blocks of strong brands, and require dedicated effort over a long period of time. Looking for students to assist in prepare a plan to enhance our existing brand to increase revenue and/or market share
Project areas to include:
- Establishing relevant differentiators for our product.
- Creating consistent messaging around our corporate brand.
- Crafting relevant messaging for our target audience.
- Identifying areas of improvement for our corporate and product brands.
- Developing a promotional plan to build awareness of our product
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://getglasses.online
- 2 - 10 employees
- Apparel & fashion
Get Glasses Online is a new e-commerce retailer specializing in affordable prescription glasses and sunglasses. Our goal is to be a national leader in eyewear e-commerce.